Ford Racing Global Brand Manager

Racing is where our story began.

In 1901, Henry Ford climbed into a car he built himself—"Sweepstakes"—and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.

That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground—that's where we prove ourselves.

The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.

Our mantra:
Race to win, engineer to lead.

If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.

Ford Racing is looking for an enthusiastic, talented professional to join their Brand & Partnerships team as the Global Ford Racing Brand Manager. You will partner cross-functionally and with key internal and external partners to manage the Ford Racing brand. You will serve as a thought partner to leadership and key stakeholders, managing key brand strategies and partnerships to promote growth and awareness of the Ford Racing brand.

Your role will prioritize proper brand implementation & will be responsible for holding all internal and external partners accountable. The successful candidate will be an enthusiastic self-starter, be comfortable with ambiguity, and role model Our Ford+ Behaviors – Focus, Excellence and Collaboration.

• Implement and manage brand strategies that promote Ford Racing brand growth, and align to strategic priorities of the business.

  • Validate and steer brand representation and Identity based on brand strategy that has been aligned by leadership.
  • Document and track use cases to evolve the Ford Racing and Raptor brand books and ensure brand consistency based on decisions made.

• Govern the production and competition brand on vehicle strategies, livery strategies that tie to broader business initiatives.

• Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing.

• Implement and govern Ford Racing branding within Experiences/GTM settings.

• Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing’s brand.

  • Work collaboratively with On-Road and Off-Road product and racing managers, and content team to ensure consistency and accuracy of brand representation across key stakeholder topics .
  • Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company.

• Support naming/nomenclature strategy and associated trademark clearances, and address trademark violations for Ford Racing.

• Exhibit a creative mindset to view Ford Racing through the eyes of the consumer.

• Manage and update Brand  cases based on business decisions and partnerships.

  • Translate new rules around how ford racing shows up as we identify use cases for brand and brand  we go through our course of business.

• Bachelor’s degree in marketing, business, or related field

• 5+ years of work experience in the field of marketing, brand or strategy

• Moderate travel will be required

• Practical knowledge in brand identity

• Strong presentation skills

• 5+ years of experience in a brand management role

• Global Brand & Enthusiast experience is a plus

• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours

• Innovative thinking and ability to think strategically

• Passion for Ford Racing and what it represents to the company

As an established global company, we offer…