Marketing Assistant

HIRING RATE: $1,917.26 - $2,348.72 Bi-weekly

FULL SALARY RANGE: $1,917.26 - $2,780.18 Bi-weekly

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Join the City of Allen—a vibrant community of over 100,000 residents where strong economic growth, excellent schools, and an exceptional quality of life make it a great place to live, work, and play.

Our mission is simple: “To achieve excellence in managing community development and city services, continually enhancing the quality of life and public confidence.”

• People First – Prioritizing others
• Respect – Treating everyone with courtesy and dignity
• Integrity – Serving with honesty and trust
• Deliver – Following through and exceeding expectations
• Excel – Driving innovation and continuous improvement

We do Work that MATTERS! Join a team that serves our community and makes a real impact every day. Learn more about the City of Allen .

This position supports Visit Allen's mission to promote the city as a premier destination by managing administrative operations, enhancing visitor experiences, and fostering industry relationships. Responsibilities include responding to inquiries, coordinating services for event planners, managing promotional items, and attending trade shows. The role ensures seamless department operations and exceptional service delivery, contributing to Visit Allen's success in tourism and event management.

The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.

• Assist with the implementation of marketing plans, campaigns, and promotional activities designed to support destination awareness and engagement among visitors, residents, meeting planners, and stakeholders.
• Conduct basic research, gather information, and compile data to support marketing initiatives, content development, and promotional efforts.
• Coordinate the creation, scheduling, and distribution of digital communications, including email campaigns, website updates, newsletters, and social media content.
• Maintain social media platforms by posting approved content, monitoring engagement, responding to routine inquiries, and escalating issues as appropriate.
• Create and update marketing materials, graphics, presentations, and promotional collateral using graphic design software and established brand standards.
• Assist in developing and maintaining content calendars to support marketing campaigns, events, and organizational initiatives.
• Compile website, social media, and email marketing metrics and assist in preparing monthly performance reports.
• Support website content management and utilize digital marketing tools to help improve audience engagement, online visibility, and user experience.
• Coordinate with community partners, tourism stakeholders, local businesses, event organizers, and City staff to support cross-promotional opportunities and marketing activities.
• Provide administrative and logistical support for destination events, promotional activities, meetings, and special projects.
• Attend events and community activities to capture photos and videos for use in social media, website content, and other marketing materials.
• Organize and maintain digital assets, including photos, videos, graphics, and marketing resources.
• Ensure marketing materials and communications align with established branding, graphic identity standards, and approved messaging.
• Stay informed of marketing trends, social media best practices, and tourism industry activities to support ongoing marketing efforts.
• Perform other related duties and special projects as assigned.

• Bachelor’s degree and one (1) year of work experience.
• Associate's degree and three (3) years of work experience.
• High School diploma or equivalent and nine (9) years of work experience.

• Safe driving record and Valid Texas Driver’s License
• Clear criminal background check and pre-employment drug screen

• This is a full-time non-exempt…