Marketing Specialist

The Marketing Specialist will support INFITAC’s marketing efforts through Key Opinion Leader (KOL) relationships, industry partnerships, trade shows and events, and dealer/channel marketing. This role is highly collaborative and hands-on, working closely with the Sales and Marketing teams to coordinate campaigns, events, content, partnerships, and promotional opportunities.

• Manage day-to-day communication, coordination, and project follow-up with KOLs.
• Coordinate product delivery, address product-related questions or issues, and manage schedules.
• Provide product training and support to ensure accurate and consistent product communication.
• Coordinate KOL on-site filming, product trials, and content publishing during trade shows, Range Days, and new product launches.
• Collect published content links, original content assets, performance data, and authentic feedback, and promptly share them with the internal team.

• Develop and expand partnerships across relevant industries and organizations aligned with INFITAC products.
• Develop and execute creative partnership initiatives, including co-branded content, events, sponsor ships, and other joint programs.
• Evaluate and summarize partnership opportunities, including available resources, collaboration formats, and potential value, and communicate them to the team.
• Follow up on partnership execution and maintain long-term relationships with key contacts.

• Support event marketing and promotional activities, including KOL outreach, on-site collaborative content publishing, product demonstrations, and coordination of short-form video and photo content.
• Coordinate media interviews, product trial experiences, on-site briefings, and post-event follow-up.
• After each event, organize feedback from KOLs, media, and channel partners, collect relevant content assets, and prepare post-event review reports.

• Work closely with the Sales team to support channel marketing initiatives aligned with sales targets.
• Communicate with dealers and channel partners to secure promotional opportunities, including website banners, product-page exposure, email campaigns, social media posts, in-store displays, local events, and other available promotional opportunities.
• Collect dealer feedback and market insights to help the Marketing team optimize content and support.

1–2 years of experience in marketing, partnerships, influencer/KOL marketing, channel marketing, event marketing, or a related field.

Must be able to work on-site at INFITAC’s office in Allen, TX.

Strong communication and relationship management skills, with the ability to work effectively with KOLs, industry partners, dealers, media contacts, vendors, and internal teams.

Strong project management and follow-up capabilities, with the ability to manage multiple projects, deadlines, deliverables, and external stakeholders simultaneously.

Familiarity with influencer/KOL collaborations, content coordination, or partnership marketing is preferred.

Willingness and ability to travel domestically for trade shows, Range Days, dealer events, product demonstrations, and other marketing activities.

Proactive, detail-oriented, and willing to learn, with the ability to identify and follow up on marketing and partnership opportunities.

Interest in the optics, outdoor, shooting sports, or related industries is highly preferred; prior industry experience is a plus but not required.

Experience in influencer/KOL marketing, partnerships, events, channel marketing, or related areas.

Familiarity with social media, content marketing, email marketing, events, and other promotional…