Associate Director, Marketing Analytics - Gastroenterology

Company Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit  Follow X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

The Analytics and Performance Excellence (APEX) team supporting Abb Vie’s US Commercial organization is strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition.

We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously.

We are smart, fun, quirky, and innovative – and we’d love for you to join us.

The Associate Director, Marketing Analytics, Gastroenterology is a strategic and critical role in the US APEX Immunology organization, responsible for leading advanced analytic initiatives to support SKYRIZI and RINVOQ in Crohn’s and Ulcerative Colitis. The individual in this role will support capabilities across Data and Analytics, Marketing, Executive Reporting, and Forecasting, enabling brand teams to navigate an increasingly dynamic and challenging business environment.

Other objectives include ensuring the successful execution of the analytical plan, deriving findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and using analytic insights to identify actionable opportunities to enhance brand performance. This individual will engage with external data and service providers (including IQVIA, ZS, and others) and be responsible for pulling through brand strategy and tactics at a national and sub-national level.

Major Responsibilities:

• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Inform the financial planning process & support forecasting for all monthly estimates, annual plan and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

• Bachelor’s Degree (Business Administration, Statistics, Economics) required, with a concentration in marketing/sales/quantitative analysis. Master’s Degree preferred.
• 8-10 years of relevant…