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Associate Digital Product Manager

Job in Allentown, Lehigh County, Pennsylvania, 18103, USA
Listing for: Highmark Health
Full Time position
Listed on 2026-06-18
Job specializations:
  • IT/Tech
    Digital Marketing
  • Business
Salary/Wage Range or Industry Benchmark: 72700 USD Yearly USD 72700.00 YEAR
Job Description & How to Apply Below

Company

Highmark Health

Job Description

JOB SUMMARY

This job plays a critical role representing the customer’s voice throughout the product development lifecycle. The incumbent will contribute to and evangelize the vision and strategy for assigned digital products, clearly articulate the “why” behind the products, and facilitate the digital product roadmap. It will bridge technology, business, and customer needs to create remarkable digital experiences that solve customer problems, drive business value, and produce desired outcomes.

The incumbent will be responsible for defining the product’s fundamental value proposition, outlining the vision and execution plan, gaining alignment and support from key strategic partners and stakeholders, and overseeing execution of that vision. The incumbent will collaborate with digital design, digital development, and data & analytics counterparts to align and coordinate efforts for effective delivery.

ESSENTIAL RESPONSIBILITIES
  • Serves as the point of contact for assigned digital products both internally and externally.
  • Collects quantitative product data and metrics through market research and synthesizes customer research.
  • Gathers product requirements and aligns them with business goals; coordinates with stakeholders to achieve product vision; works on developing high‑level product strategy and direction.
  • Leverages inventory of existing digital capabilities to inform approaches for product solutions.
  • Familiar with the department's and the company's strategy and competitive position, and develops a holistic product vision and the corresponding product strategy to drive maximum value. Communicates roadmaps, priorities, experiments, and decisions across audiences, from product team to key stakeholders.
  • Manages the digital product roadmap and backlog and uses input from customers and internal stakeholders to frequently refresh and re‑prioritize the backlog.
  • Serves as accountable owner for the digital products/tools as assigned.
  • Coordinates with other Product Managers to ensure cross‑product alignment and collaborates with other Digital Product Managers.
  • Other duties as assigned or requested.
EDUCATION

Required

  • Bachelor's Degree in Business, Science, Technology, Design, Healthcare or related field

Substitutions

  • 6 years of related and progressive experience in lieu of Bachelor's degree

Preferred

  • None
EXPERIENCE

Required

  • 2 years in a Business or Technical Analysis, or Digital Product Management role

Preferred

  • 2 years in the Healthcare Industry
LICENSES or CERTIFICATIONS

Required

  • None

Preferred

  • None
SKILLS
  • Written, interpersonal, communication, and presentation skills
  • Demonstrated ability to work with supervision with a high degree of organization and attention to detail and manage tasks, assignments, deadlines, and produce results
  • Ability to learn quickly
  • Successfully partners through collaboration and sense of urgency regarding process implementation and improvement/optimization
  • Leads with a customer and clinician‑centric lens and advocates for a combined customer and clinician view in all interactions
  • Conflict Management
Language (Other than English)

None

Travel Requirement

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type:
Office‑based

  • Teaches / trains others regularly
  • Frequently
    • Travel regularly from the office to various work sites or from site‑to‑site
    • Occasionally:
      Works primarily out‑of‑the office selling products/services (sales employees)
  • Never:
    Physical work site required – Yes
  • Lifting: up to 10 pounds – Constantly
  • Lifting: 10 to 25 pounds – Occasionally
  • Lifting: 25 to 50 pounds – Rarely

Pay Range Minimum: $72,700.00

Pay Range Maximum: $

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

For accommodation requests, please contact HR Services Online at HRServices

California Consumer Privacy Act Employees, Contractors, and Applicants Notice

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Position Requirements
10+ Years work experience
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