Social Media Specialist

Description

We are looking for a Social Media Specialist to shape and strengthen a B2B brand's organic social presence for an industrial products organization based in Pennsylvania. This Long‑term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on Tik Tok and short‑form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.

• Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.
• Create an organic Tik Tok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.
• Shape cross‑platform social plans for channels such as Linked In, Facebook, Instagram, Reels, and Reddit to support broader brand visibility.
• Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests.
• Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging.
• Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts.
• Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed.
• Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.

• Several years of experience developing and leading social media strategy in a marketing environment.
• Strong knowledge of Tik Tok best practices and a clear understanding of how short‑form video supports audience growth and engagement.
• Proven background in B2B social media, with the ability to adapt messaging for business or technical audiences.
• Demonstrated ability to move from strategic planning into actionable guidance for content execution.
• Comfortable working in a remote setting while managing communication effectively with internal teams and clients.
• Strong presentation, collaboration, and stakeholder management skills.
• Experience with industrial, construction, plumbing, automotive, blue‑collar, or trade‑focused audiences is highly valued.
• Familiarity with both organic and paid social approaches, along with basic content creation or video editing capabilities, is a plus.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit  for more information.

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