Associate Director, Content Capabilities Workstream Lead; Hybrid - Upper Gwynedd, PA

Position: Associate Director, Content Capabilities Workstream Lead (Hybrid - Upper Gwynedd, PA)
## Associate Director, Content Capabilities Workstream Lead (Hybrid
- Upper Gwynedd, PA)
Apply remote type:
Hybrid locations:
USA
- Pennsylvania
- North Wales (Upper Gwynedd) time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
July 8, 2026 (13 days left to apply) job requisition :
R403788
** Job Description
** Associate Director,
*** Content Capabilities Workstream Lead
*** is responsible for leading the business-side implementation and business readiness of current and emerging content development tools, including
* Adobe Workfront, Digital Asset Management (DAM), and an embedded Design System
* across US agile teams. This role will help translate capability investments into business processes, stakeholder adoption, and integrated ways of working that advance a more connected, consistent, transparent, and future-ready content delivery  close partnership with the US Foundations capability leads, this role will work across CEI, US Content Op Model, OMM, Content Accelerator, and DHH/IT stakeholders to enable, optimize, govern, and scale the content capabilities ecosystem.

This individual will serve as a key connector across agile teams to ensure capabilities are implemented effectively and adopted successfully.
** What Success Looks Like
*** Capabilities are implemented with clear business readiness, strong stakeholder alignment, and successful adoption across teams and partners
* Content workflows become more connected, transparent, and scalable, with reduced fragmentation and improved speed to market
* Business, process, and technology teams remain aligned on priorities, risks, and dependencies, that support long-term content operating model transformation.
** Key Responsibilities
*** 50% allocation focus on successful implementation, business readiness, and adoption of US Workfront Content Management capability, working closely with the US Workfront Capability Owner
* Serve as the connective lead across US Foundations content capabilities, identifying interdependencies, risks, and aligned business requirements
* Identify opportunities for standardization, simplification, transparency, traceability, and improved speed to market
* Support a continuous learning approach that enables capability leads to gather feedback, iterate, and apply insights over time
* Champion a vision for an integrated ecosystem that meets current business needs while enabling the future-state content operating model
* Partner with key stakeholders to prioritize business requirements, capability backlog, dependencies, and future-state enhancements in alignment with enterprise transformation objectives and the HH Transformation Management Office
* Lead business readiness activities, including stakeholder engagement, change management, training, user communications, and adoption support for internal teams and agency partners
* Build strong working relationships with capability leads, monitor issue resolution, and collaborate on business-facing documentation, governance, and implementation planning
* Monitor user feedback and implementation outcomes, and align with stakeholders on enhancement opportunities to drive continuous improvement and inform the forward roadmap
** Qualifications
* ** Minimum of 8 years of experience in digital, marketing, content operations, marketing governance, marketing technology, or related fields, including experience leading large-scale capability implementation or transformation initiatives.
* Bachelor’s Degree in Marketing, Business, Information Systems, Digital, Communications, or a related field.
* Experience working in Agile or sprint-based marketing environments
* Demonstrated experience leading or supporting platform implementation, business process design, implementation planning, and adoption of technology-enabled workflows in a complex organizational environment
* Strong understanding of marketing technology ecosystems, agile ways of working, content development workflows, and cross-functional operating models
* Experience partnering effectively with technology teams, vendors, agencies, and cross-functional business stakeholders to deliver integrated solutions
* Experience leading change management, capability training, stakeholder engagement, and user adoption strategies for new capabilities or platforms
* Ability to communicate technical concepts, tradeoffs, and value propositions clearly to senior leaders and non-technical stakeholders
* Strong problem-solving, prioritization, and execution skills, with the ability to manage multiple work streams and influence diverse stakeholders in a matrixed environment
** Location and Work Model
*** Hybrid ability to work at the North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week
* Travel: approximately 10% for internal workshops, stakeholder meetings, integration sessions, and training
*
* Required Skills:

** Advertising Campaign Development, Business Documentation, Business Processes, Business Process Management (BPM), Business Process Modeling, Content…