Director of Growth Marketing
Job in
Allentown, Lehigh County, Pennsylvania, 18103, USA
Listed on 2026-03-05
Listing for:
Virtual Vocations Inc
Full Time
position Listed on 2026-03-05
Job specializations:
-
Management
Job Description & How to Apply Below
A company is looking for a Director of Paid Growth Marketing to scale and evolve their paid patient acquisition engine.
Key Responsibilities Drive the paid growth investment strategy and manage performance against CAC and acquisition volume targets Oversee the full paid portfolio, integrating digital and offline channels into a unified strategy Develop and scale the paid growth team while operationalizing creative testing roadmaps
Required Qualifications 8-10+ years of experience in leading revenue-driving paid B2C acquisition programs Experience managing significant paid budgets across in-house digital and agency-supported offline channels Strong forecasting discipline and experience building bottom-up acquisition models Hands-on analytical fluency with proficiency in Google Sheets/Excel and BI tools Demonstrated ability to build and develop high-performing teams
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