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Director of Growth Marketing

Job in Allentown, Lehigh County, Pennsylvania, 18103, USA
Listing for: Virtual Vocations Inc
Full Time position
Listed on 2026-03-05
Job specializations:
  • Management
Job Description & How to Apply Below
Position: Director of Paid Growth Marketing
A company is looking for a Director of Paid Growth Marketing to scale and evolve their paid patient acquisition engine.

Key Responsibilities Drive the paid growth investment strategy and manage performance against CAC and acquisition volume targets Oversee the full paid portfolio, integrating digital and offline channels into a unified strategy Develop and scale the paid growth team while operationalizing creative testing roadmaps

Required Qualifications 8-10+ years of experience in leading revenue-driving paid B2C acquisition programs Experience managing significant paid budgets across in-house digital and agency-supported offline channels Strong forecasting discipline and experience building bottom-up acquisition models Hands-on analytical fluency with proficiency in Google Sheets/Excel and BI tools Demonstrated ability to build and develop high-performing teams
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