Marketing Promotion Specialist Job Alliance area,Nebraska USA,Marketing / Advertising / PR

This position is responsible for acting as the megaphone for the brand, image, and message ofBox Butte General Hospital and enhancing the visibility to customers, thepublic, the media, and potential donors.

Essential Job Functions:

Specific Responsibilities:

Communicates compassionate and clear examples of the organizational mission, vision, values and strategic priorities to both internal and external customers.

Promotes the programs and services of Box Butte General Hospital as well as educates the Greater Nebraska service area regarding the quality of the services.

Creates a variety of media, including blog posts, videos, podcasts, newsletters, and landing pages.

Reinforces information about the product or service, geared toward target audiences.

Plans and guides promotional materials that integrate hospital and program goals, priorities, andvalues.

Optimizes the content for search engines and social promotion, in turn tracking performance through data analytics.

Uses sound Performance Improvement tools to successfully guide marketing projects to timely completion.

Demonstrates an understanding of global healthcare issues, trends and perspectives (e.g. agingpopulation, insurance costs, malpractice crisis, healthcare workforce shortages, etc.).

Coaches and assists department and division leaders in creating a culture of innovation and excellence and the effective promotion of healthcare services and community wellness.

Tracks program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.

Serves as a spokesperson, media liaison, and Public Information Officer for Box Butte General Hospital in times of promotion and crisis.

Stays current with the professional body of knowledges; networks with colleagues; reads tradejournals and professional literature to stay informed on trends, innovations, and changes that affectmedia planning.

Supports a positive environment of excellent patient care and world-class customer service.

External

Job Functions:

Manages social media accounts including, but not limited to Linked In, Facebook, Instagram, and Twitter

Maintains awareness for Public Information Officer timing and release.

Creates advertisements including, but not limited to print (newspaper, publications, other), radio,television, and digital (OTT, social media).

Represents Box Butte General Hospital in public meetings if/when the CEO is not available (examples
- Community Huddle, Perfect Blend).

Plans events including, but not limited to open houses, new provider introductions, and other hospitalevents.

Writes press releases as needed and in a timely manner (Board Meetings, new service offerings,weather closing advisories).

Present benefits/progress reports of external communication to Board of Trustees and Senior Leadership.

Prepare and negotiate advertising and sales contracts.

Internal

Job Functions:

Coordinates BBGH employee email set up to ensure a consistent message.

Creates the weekly Pulse newsletter.

Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

Generates new employee s during employee onboarding weekly.

Develops content on-brand for internal TV boards and messaging.

Participates in department and employee recognition events – employee of the month, traveling

Catch the Wind trophy, provider of the quarter, etc.

Assists with hospital event planning including, but not limited to employee recognition dinner,provider site visits, and fundraisers.

Ensures products display and represent the correct brand use; educate to the importance of internalbranding for all programs (employee onboarding, new employee orientation, quarterly and annualemployee training events, flyers, business cards, presentations, and other promotional tools).

Present benefits/progress reports of internal communication to Board of Trustees and Senior Leadership.

Collaborative

Job Functions:

Develops stories for department, medical staff, employee promotion.

Hosts, Co-hosts Over the Counter podcast.

Writes and produces the Scope magazine with up-to-date content; keep on calendar publishingtimeline.

Evaluates and monitors timely updates to the hospital website.

Coordinates necessary swag for promotion of events and programs.

Creates campaigns and measures the effectiveness through tools of the trade.

Designs, reviews, and edits flyers, brochures, invites, ads, graphics, etc. for brand and imagecontent.

Other

Job Functions:

Willingly participates in…