Proactive Sales; MWI

Proactive Sales Representative

Location:

Alpena, Michigan Company:
Mid-West Innovators, Inc. (MWI)

Mid-West Innovators, Inc. (MWI) is a manufacturer and supplier of a broad spectrum of rubber, urethane, plastic, and powder-coated products. We specialize in pulley and roller coatings for material handling and industrial applications, helping customers improve equipment performance, product protection, and operational efficiency. Our team is committed to quality, innovation, and exceptional customer service.

Mid-West Innovators is seeking a motivated Proactive Sales Representative to help drive new business growth and expand our market presence. This opportunity is ideal for someone who enjoys working with people, solving problems, and building relationships.

While previous sales or industrial experience is beneficial, it is not required. We are willing to train the right individual who demonstrates a strong work ethic, a positive attitude, and a desire to learn. Whether you are beginning your career, transitioning from another field, or looking to grow professionally, we offer an environment where motivated individuals can succeed.

In this role, you will identify prospective customers, learn about their operations and needs, and work with them to develop solutions utilizing MWI products and services. You will receive training and support to build your product knowledge and sales skills while developing long-term relationships with customers.

• Identify and pursue new business opportunities.
• Build and maintain positive relationships with prospective and existing customers.
• Learn MWI products, services, and their applications.
• Listen to customer needs and recommend appropriate solutions.
• Follow up on customer inquiries, leads, and quotations.
• Communicate regularly with customers through phone, email, Microsoft Teams, and in-person interactions.
• Work closely with team members to develop product knowledge and sales expertise.
• Maintain accurate records of customer interactions and sales activities.
• Consistently work toward achieving individual and company sales goals.
• Represent MWI in a professional and customer-focused manner.

• Effective listening
• Critical thinking and problem-solving
• Exceptional communication skills
• Strong time management and organization
• Positive attitude
• Strong work ethic
• Relationship-building abilities
• Self-motivation and initiative
• Goal setting and achievement
• Customer service mindset

• Microsoft Outlook
• Microsoft Teams
• Microsoft Excel
• Microsoft Word
• Basic computer proficiency
• Customer service principles
• Business communication fundamentals
• Willingness to learn technical products and industrial applications

Industrial sales experience is helpful but not required.

• Communicate professionally with customers and coworkers.
• Learn new products, terminology, and processes quickly.
• Identify customer challenges and help recommend solutions.
• Build trust and long-term customer relationships.
• Prioritize tasks and manage multiple opportunities effectively.
• Work independently while contributing to team success.
• Accept coaching and apply feedback to improve performance.
• Adapt to changing customer needs and business priorities.

Successful candidates typically demonstrate:

• A desire to learn and grow
• Curiosity and initiative
• Reliability and accountability
• Confidence speaking with people
• Persistence and follow-through
• Professionalism and integrity
• Commitment to achieving goals

Experience gained through customer service, retail, hospitality, banking, office administration, healthcare, education, or similar people-focused roles can translate well to this position.

• Competitive pay based on competency
• 100% employer-paid health insurance and HSA for employees
• Flexible paid time off and holidays
• 401(k) with employer matching
• Discretionary bonuses

This position offers significant opportunity for professional development and advancement. As your knowledge, experience, and responsibilities grow, so will your opportunities within the organization.

We are excited to welcome new talent to our team! If you are passionate…