Marketing Manager, Events

Overview

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

ADP’s Compliance Solutions business has an immediate opening for an event marketing manager, who will be responsible for the support and execution of trade shows, conferences, webinars and thought leadership speaking sessions, meetings, client events and corporate special events. In addition, this position also will support sponsor ships and alliance partner events. Specifically, he/she will support the Senior Director of event marketing in producing quality events with high ROI.

The event marketing manager will not only closely partner across the ADP organization, but they will also manage outside vendors, third-party suppliers and contractors who provide services to the business.

ESSENTIAL RESPONSIBILITIES:

• Assist with planning and executing the approximately 90 Compliance Solutions events/tradeshow throughout the year to increase brand awareness and generate leads. Responsibilities includes, but are not limited to:

• Create, implement and maintain a calendar of events, conferences and trade shows.

• Manage and update all event briefing documents.

• Coordinate site selection, contract negotiations, banquet event orders, attendee rooming list, attendee travel plans, and program specifications design.

• Responsible for onsite management of events.

• Manage budget and work with the Senior Director of Event Marketing and finance to process, code and track invoices and payments. Assist in managing sponsor ships, speakers, advertising, booth operations, messaging, print and fulfillment orders, outside exhibit house and booth design.

• Work with internal resources including procurement, vender assurance, accounts payable and internal purchasing systems.

• Assist with the deployment the strategic event marketing plan to increase lead generation and ROI.

• Manage all projects within Work Front software.

• Reporting – Assist with monthly reporting that outline current event schedule, with ROI tracking.

• Ability to travel 25-30%

SPECIAL ACCOUNTABILITY:

This position has a direct impact on BU operations through timely project management of various elements of conferences, trade shows, alliances and partner events. There is considerable interaction with all BUs, executives, internal and external support teams, and vendors.

This position requires great attention to detail in managing project plans and schedules. Failure to properly perform the job can result in large cost overruns due to rush and/or late fees and attrition fees. Thorough review processes and effective project management must be employed to quickly address any errors.

• BA or BS in marketing, communications, tourism, hospitality or related field

• 5-7 years of event marketing and management of large tech industry events with experience attending and coordinating the presence at large annual user conferences or company trade shows

• Ability to work on multiple projects at once, set priorities, work proactively and independently, problem solve, improvise, manage conflicting priorities, and function as part of a team that must perform under pressure

• Experience in collaborating and developing positive business relationships with all cross-functional peers and stakeholders in a highly matrixed environment

• HCM product knowledge beneficial and is a longer-term requirement for the role

• Event-development and production experience

• Other content development and programming experience (such as proven success managing tradeshow programs or curriculum design/development) preferred and will be helpful in this role

• Strong Excel and PowerPoint skills required

• Project Management software experience – Work Front preferred

• Strategic thinker who can take initiative and think creatively in order to add value and enhance current and new programs

• Diplomacy, integrity, and presence that enables you to work effectively at all levels within large organization

• Enthusiastic team…