Public Information & Social Media Coordinator

This position will lead the department’s public-facing communications, digital media, branding, and public information efforts. This position serves as a critical link between the department, the community, the media, and City leadership and will work closely with the Division Captain, Chief of Police, command staff, and the City of Alpharetta’s Communications & Engagement Manager. The Public Information & Media Coordinator is responsible for ensuring that social media, public information, and media relations operate in alignment, recognizing that all external communications, whether proactive storytelling or critical incident response, collectively represent the official voice of the Chief of Police.

This position requires a strong understanding of Public Information Officer (PIO) responsibilities and best practices. The individual must be capable of consulting on PIO matters and, when necessary, supporting or serving in a PIO capacity to ensure timely, accurate, and responsible dissemination of information that does not compromise investigations, officer safety, or departmental operations.

Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. The omission of a function does not preclude management from assigning essential duties not listed herein if such duties relate to the position.

In addition, specifications are intended to outline the minimum qualifications necessary for entry into the class and may not necessarily convey the qualifications of incumbents within the position.

• Develop, manage, and execute the Alpharetta Police Department’s comprehensive social media and digital communications strategy, emphasizing transparency, trust-building, and community engagement.
• Ensure all social media content aligns with departmental priorities, City communication standards, and the Chief's messaging objectives.
• Serve as a strategic advisor to command staff on the use of digital platforms during routine operations, major initiatives, and critical incidents.
• Draft, review, and distribute press releases, media advisories, official statements, and internal communications in coordination with command staff and City leadership.
• Provide PIO consultation and support, with the ability to assume PIO responsibilities when required, including during critical incidents, emergencies, or high-profile events.
• Coordinate media responses and messaging to ensure accuracy, consistency, and adherence to legal, operational, and ethical standards.
• Maintain awareness of public records, confidentiality requirements, and law enforcement disclosure limitations.
• Design and produce professional, print-ready and digital materials that reflect the values, professionalism, and mission of the Alpharetta Police Department.
• Plan, film, edit, and produce high-quality video content, including public service announcements, recruitment campaigns, community outreach initiatives, and executive messaging.
• Capture and edit photography and videography from department events, incidents, and community programs for official use.
• Oversee brand management to ensure consistent visual identity, tone, and messaging across all platforms.
• Work closely with the City of Alpharetta’s Communications & Engagement Manager to ensure unified messaging, brand consistency, and coordinated public engagement efforts.
• Collaborate with command staff, investigators, supervisors, and city partners to ensure communications support operational goals without interfering with police work.
• Support community relations initiatives and represent the department at public events, meetings, and city functions as needed.
• Monitor social media platforms, media coverage, and community sentiment to identify trends, concerns, and engagement opportunities.
• Use analytics and performance metrics to inform communication strategies and continuous improvement efforts.
• Performs related duties as required or assigned.

• General theories and…