Worldwide PageWide Industrial (PWI) Software, Workflow, and Automation Senior Product Manager

Description

Page Wide Industrial (PWI) is leading the way in an growing digital print category for high volume, production inkjet presses. These high-speed, high quality devices, which can be as big as a bus, are creating new opportunities for digital color print. They allow our commercial print customers to dramatically reduce waste, grow their businesses, and improve profitability. PWI operates in a business-to-business market with great opportunities for close customer interaction.

Page Wide Industrial is transforming publishing and personalized communication applications by accelerating the analog-to-digital transformation in spaces where inkjet provides added value. These benefits include: more targeted communication to end users, a simplification in customers' operations and supply chain; adapting production volumes to end customer demand in a very agile way.

To accelerate growth and build on the success to date, the business intends to lead on the transformation of print production ecosystems. We want to design a fully connected, AI-driven industrial print ecosystem of people, hardware, and software - one that learns, connects, and increasingly acts autonomously, enabling seamless collaboration between brands and PSPs, augmenting people, reducing operational complexity, and turning production into a reliable, scalable system for growth and control.

The Software, Workflow and Automation Product Manager is responsible for defining the future vision and creating a roadmap to support that vision in partnership with internal and external stakeholders. This person uses their in-depth understanding of the market, customers, and competition to define and execute a growth strategy for the segment. They engage with industry leaders to define and solidify new growth opportunities.

This role works with customers and with the HP Go-To-Market teams to help our customers grow their businesses. They drive promotion and awareness of HP in the market at events, trade shows, webinars, and other venues. This person defines and pitches business cases for new growth opportunities.

• Own the workflow and automation product vision and translate it into a prioritized roadmap across teams

• Define business requirements informed by customer needs, competitive analysis, and field data; drive trade‑off decisions between incremental revenue, cost savings and customer experience

• Partner with sales, channel, and marketing to package product capabilities into compelling offerings; develop positioning, pricing models, and customer proof points (e.g., Drupa 2028 showcase)

• Lead customer discovery and validation cycles; synthesize feedback into actionable product direction

• Evaluate and integrate third‑party workflow, finishing, and partners into the Page Wide Industrial solution ecosystem

• Build businesses cases for new investments

• Drive promotion and awareness of HP in the market

• Support trade shows, open houses, and customer product demonstrations

• College degree in Marketing / Business, MBA preferred

• 10+ years in product management, business strategy, or technical leadership within industrial printing, manufacturing automation, or enterprise SaaS

• 7+ years of experience in marketing, sales, strategy, market development or business development

• Digital printing and/or analog production experience, with knowledge of whole ecosystem (media, workflow, presses, finishing)

• Deep understanding of AI/ML‑driven automation, autonomous systems, or Industry 4.0 concepts

• Proven track record translating complex technical capabilities into market‑ready value propositions

• Strong customer‑facing skills with the ability to engage both technical operators and C‑suite decision‑makers

• Excellent influencing, consensus building, and conflict‑resolution skills

• Analytics
• Business Development
• Business Strategies
• Business To Business
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go‑to‑Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing
• Product Strategy
• Project Management
• Thought Leadership
• Value…