SE Regional Director

About this position

About Pronghorn

Overview

At Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.

Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.

At Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.

Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.

About The Role

We are seeking a Southeast Regional Director to lead the sales strategy and execution across the Southeast. The SE region — anchored in GA with partners spanning FL, TN, VA, NC, SC, and AL — represents our highest-density growth corridor and the brand’s home market.

Commercial Ownership

• Own the Number:
  Deliver the SE portion of the annual operating plan (AOP) for depletions and revenue.
• Distributor Management:
  Primary lead for Tier 1 SE relationships and Tier 2 partners. Navigate the “share of mind” battle inside large distributor networks.
• Key Account Velocity:
  Personally own Top 25 regional buyers to drive placements.
• Strategic Expansion:
  Manage rollout into new markets — ensuring we “penetrate” them.
• Data & Insights:
  Drive data within the region to make decisions and use VIP/depletion data to identify gaps, manage inventory par levels, and forecast to Operations.
• Hiring & Workforce Planning:
  Own the full hiring cycle for the SE field team — headcount forecasting, requisition justification, structured interviewing, selection, and offer recommendation in partnership with HR.
• Performance Management:
  Assist with setting quarterly and annual goals for each direct report; conduct 1:1s, mid-year and annual reviews, and calibration input. Deliver timely, documented coaching, corrective action, and performance improvement plans in partnership with HR.
• Compensation Input:
  Recommend merit, incentive, and promotion decisions within approved budget and comp bands.
• Onboarding:
  Own 30/60/90-day ramp plans for every new SE hire.
• Retention & Succession:
  Identify flight risk and build bench strength for each territory.
• HRIS Administration:
  Manage all people-data transactions for the SE team — approve timecards and PTO, process job/status/reporting changes, initiate onboarding and offboarding workflows, and maintain accurate org and headcount records.
• Expense & Trade Spend Approval:
  Review and approve T&E and sample/POS expenditures; enforce policy compliance and budget discipline.
• Compliance Oversight:
  Ensure field team adherence to wage-and-hour requirements (timekeeping, meal/rest, travel time), state alcohol regulations, tied-house rules, and company policy.
• Reporting Cadence:
  Own the SE weekly scorecard, monthly business review, and forecast submissions.
• Systems Hygiene:
  Maintain data integrity across internal platforms as the source of truth for SE performance.

Sales Leadership Representation — Southeast

• Serve as the voice of the Southeast in national commercial leadership forums, AOP and S&OP planning, pricing and portfolio decisions, and cross-functional planning with Marketing, Operations, and Finance.
• Represent the brand externally as the senior commercial face of the brand in the SE — distributor GSMs,…