Product Manager, Global Strategic Marketing; GSM

Product Manager, Global Strategic Marketing (GSM) Job Description

Requisition

Job Title:

Product Manager, Global Strategic Marketing (GSM)

Job Country:

United States (US)

• Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;
• Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation;
• Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world.

At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future.

Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries.

For more information, visit  .

The Product Manager, Global Strategic Marketing (GSM) will serve as a key contributor responsible for driving upstream marketing strategy, innovation initiatives, and global commercialization planning for the enteral feeding business, including the Neo Med portfolio and related platforms.

This role leads high priority new product development initiatives, supports portfolio strategy and pipeline prioritization, and partners closely with cross functional teams to translate customer insights into commercially viable solutions.

The Product Manager operates as a strategic leader without direct authority, closely collaborating with cross functional partners through the stage gate process and ensuring alignment with business objectives, financial targets, and global growth initiatives.

• Lead upstream marketing strategy for assigned product lines and innovation initiatives within the enteral feeding portfolio
• Translate Voice of Customer insights into product concepts, use applications, and differentiated value propositions
• Support development and prioritization of the innovation pipeline in alignment with market opportunity and business strategy
• Conduct market assessments, competitive analysis, and stakeholder mapping to inform strategy and investment decisions

• Lead cross functional teams through the stage gate process from concept through commercialization
• Develop target product profiles, market requirements, and business cases (NPV, ROI, margin)
• Serve as strategic marketing lead for high priority innovation programs
• Partner with R&D, Regulatory, Quality, Clinical, and Human Factors teams to ensure alignment on product design, usability, and compliance

• Develop global commercialization strategies including positioning, messaging, pricing, and launch planning
• Lead development of claims, copy, and core marketing assets in partnership with cross functional teams
• Ensure alignment with downstream marketing and sales teams to support successful global launches
• Support market entry strategies and expansion into new geographies

• Contribute to business case development and ensure initiatives meet financial expectations, including NPV, ROI, and global margin targets
• Support portfolio optimization efforts, including lifecycle strategy, product improvements, and rationalization
• Maintain and evolve global pricing strategies in…