Ecommerce Manager

Ecommerce Manager

Cor Dx a multi-national biotech organization focused on pushing the limits of innovation and supply in global health. With over 2,100 employees across the world, serving millions of users in over 100 countries, Cor Dx delivers rapid testing and point-of-care medical device solutions used in the detection of infectious disease such as COVID-19, pregnancy, drugs of abuse, biomarkers, and more. Cor Dx is at the cutting edge of technology, artificial intelligence, and data science with the goal of delivering diagnostic solutions to some of the most critical questions in healthcare.

Location:

Onsite - Alpharetta, GA

1. E-Commerce Strategy and Planning:

• Develop and implement a comprehensive e-commerce strategy to achieve sales and growth targets.
• Identify and prioritize key initiatives to enhance the online customer experience and drive conversions.
• Stay current with e-commerce trends, technologies, and best practices to ensure Cor Dx products remain competitive.

2. Website Management:

• Oversee the design, development, and maintenance of the e-commerce website, ensuring a user-friendly and visually appealing interface.
• Collaborate with the company owner, marketing team, web developers, and designers to implement website enhancements and features.
• Monitor website performance, troubleshoot issues, and optimize for speed and usability.
• Maintain tax compliance.

3. Digital Marketing and Sales:

• Develop and execute digital marketing campaigns to drive traffic, increase conversions, and maximize ROI.
• Manage e-commerce system email marketing, social media, and other digital marketing channels to drive results and realize goals.
• Analyze marketing data and metrics to measure campaign effectiveness and identify opportunities for improvement.

4. Product Management:

• Manage the Amazon & Target online product catalog, including product listings, descriptions, pricing, and inventory levels.
• Work with the production and design teams to ensure accurate and up-to-date product information.
• Implement strategies for product merchandising, cross-selling, and upselling.

5. Customer

Experience:

• Ensure a seamless and enjoyable online shopping experience for customers, from browsing to checkout.
• Implement customer service best practices and manage customer inquiries and issues promptly.
• Gather and analyze customer feedback to continuously improve the online experience.

6. Performance Analysis and Reporting:

• Track and analyze e-commerce performance metrics, including traffic, sales, conversion rates, and customer behavior.
• Generate regular reports to inform decision-making and strategy adjustments.
• Identify and implement improvements based on data-driven insights.