Web & Marketing Technology Manager Job Alpharetta area,Georgia USA,IT/Tech

Own the day-to-day management of — publishing and updating content, designing and managing page structure, and maintaining site health.
Serve as the primary administrator of the CMS platform (e.g., Word Press, Webflow, or Drupal), managing user permissions, plugins/modules, and platform updates.
Monitor and optimize site performance — page speed, Core Web Vitals, uptime, and mobile responsiveness — and resolve issues proactively.
Manage DNS, SSL certificates, domain records, hosting configurations, and third‑party tag/script integrations.
Own on-page GEO / SEO execution: metadata, URL structures, internal linking, schema markup, JSON implementation, and technical GEO / SEO best practices.
Partner with demand generation and content teams to launch landing pages, campaign pages, and A/B tests on time and to spec.
Ensure website accessibility compliance (WCAG 2.1 AA) and adherence to data privacy requirements (GDPR, CCPA).
Own and administer the full marketing technology stack — including MAP (Hub Spot or Marketo), CRM (Salesforce), chat/conversational tools, intent data platforms, SEO tools, and analytics infrastructure.
Evaluate, procure, onboard, and sunset martech tools in partnership with Marketing leadership and IT; maintain a current martech map and renewal calendar.
Manage all website-to-CRM and MAP integrations — forms, progressive profiling, lead routing, and data sync — ensuring clean, complete lead data flows into Salesforce.
Own tag management (Google Tag Manager or similar) and ensure accurate, complete tracking across all marketing touchpoints.
Build and maintain analytics dashboards (GA4, Looker Studio, or similar) that give Marketing and Sales visibility into web performance, lead volume, and funnel conversion.
Partner with demand generation on campaign setup, UTM governance, attribution modeling, and ROI reporting.
Govern martech data quality — deduplication, field mapping, list hygiene, and compliance with privacy regulations.
Evaluate and integrate AI-powered tools for personalization, predictive scoring, content optimization, chat, and site search.
Manage vendor relationships, contracts, and support escalations for all marketing technology platforms.

Job Description

Key Responsibilities Website Ownership

Own the day-to-day management of — publishing and updating content, designing and managing page structure, and maintaining site health.
Serve as the primary administrator of the CMS platform (e.g., Word Press, Webflow, or Drupal), managing user permissions, plugins/modules, and platform updates.
Implement front‑end changes using HTML, CSS, and JavaScript; collaborate with developers for more complex builds or integrations.
Monitor and optimize site performance — page speed, Core Web Vitals, uptime, and mobile responsiveness — and resolve issues proactively.
Manage DNS, SSL certificates, domain records, hosting configurations, and third‑party tag/script integrations.
Own on-page GEO / SEO execution: metadata, URL structures, internal linking, schema markup, JSON implementation, and technical GEO / SEO best practices.
Partner with demand generation and content teams to launch landing pages, campaign pages, and A/B tests on time and to spec.
Ensure website accessibility compliance (WCAG 2.1 AA) and adherence to data privacy requirements (GDPR, CCPA).

Marketing Technology Stack

Own and administer the full marketing technology stack — including MAP (Hub Spot or Marketo), CRM (Salesforce), chat/conversational tools, intent data platforms, SEO tools, and analytics infrastructure.
Evaluate, procure, onboard, and sunset martech tools in partnership with Marketing leadership and IT; maintain a current martech map and renewal calendar.
Manage all website-to-CRM and MAP integrations — forms, progressive profiling, lead routing, and data sync — ensuring clean, complete lead data flows into Salesforce.
Own tag management (Google Tag Manager or similar) and ensure accurate, complete tracking across all marketing touchpoints.
Build and maintain analytics dashboards (GA4, Looker Studio, or similar) that give Marketing and Sales visibility into web performance, lead volume, and funnel conversion.
Partner with demand…