Web & Marketing Technology Manager

## Web & Marketing Technology Manager Apply locations:
Alpharetta - HQtime type:
Full time posted on:
Posted 3 Days Agojob requisition :
R-100600
*
* Job Description:

**** Key Responsibilities
**** Website Ownership
*** Own the day-to-day management of  — publishing and updating content, designing and managing page structure, and maintaining site health.
* Serve as the primary administrator of the CMS platform (e.g., Word Press, Webflow, or Drupal), managing user permissions, plugins/modules, and platform updates.
* Implement front-end changes using HTML, CSS, and JavaScript; collaborate with developers for more complex builds or integrations.
* Monitor and optimize site performance — page speed, Core Web Vitals, uptime, and mobile responsiveness — and resolve issues proactively.
* Manage DNS, SSL certificates, domain records, hosting configurations, and third-party tag/script integrations.
* Own on-page GEO / SEO execution: metadata, URL structures, internal linking, schema markup, JSON implementation, and technical GEO / SEO best practices.
* Partner with demand generation and content teams to launch landing pages, campaign pages, and A/B tests on time and to spec.
* Ensure website accessibility compliance (WCAG 2.1 AA) and adherence to data privacy requirements (GDPR, CCPA).
** Marketing Technology Stack
*** Own and administer the full marketing technology stack — including MAP (Hub Spot or Marketo), CRM (Salesforce), chat/conversational tools, intent data platforms, SEO tools, and analytics infrastructure.
* Evaluate, procure, onboard, and sunset martech tools in partnership with Marketing leadership and IT; maintain a current martech map and renewal calendar.
* Manage all website-to-CRM and MAP integrations — forms, progressive profiling, lead routing, and data sync — ensuring clean, complete lead data flows into Salesforce.
* Own tag management (Google Tag Manager or similar) and ensure accurate, complete tracking across all marketing touchpoints.
* Build and maintain analytics dashboards (GA4, Looker Studio, or similar) that give Marketing and Sales visibility into web performance, lead volume, and funnel conversion.
* Partner with demand generation on campaign setup, UTM governance, attribution modeling, and ROI reporting.
* Govern martech data quality — deduplication, field mapping, list hygiene, and compliance with privacy regulations.
* Evaluate and integrate AI-powered tools for personalization, predictive scoring, content optimization, chat, and site search.
* Manage vendor relationships, contracts, and support escalations for all marketing technology platforms.
** Required Qualifications
*** Bachelor's degree in Web Development, Computer Science, Digital Marketing, or a related field, or equivalent professional experience.
* 4–6 years of experience owning a corporate or B2B website and marketing technology stack end-to-end.
* Exceptional copy writing skills with experience creating, editing, and managing web copy that is audience-focused and aligned with SEO, GEO and organizational messaging.
* Proficiency in HTML, CSS, and JavaScript for front-end troubleshooting and implementation.
* Hands-on experience with at least one enterprise CMS platform (Word Press, Webflow, Drupal, or similar).
* Proven experience administering a marketing automation platform (Hub Spot or Marketo) and CRM (Salesforce) — including integrations, workflows, and lead lifecycle management.
* Experience with Google Tag Manager, GA4, and Google Search Console; comfortable building reports and attribution dashboards.
* Working knowledge of SEO best practices, including on-page optimization, technical SEO, and site architecture.
* Working knowledge of GEO/AEO best practices, including content structuring, schema markup and JSON implementation.
* Ability to manage hosting infrastructure, DNS, SSL, and third-party integrations independently.
* Strong project management and vendor management skills with the ability to juggle multiple priorities and stakeholders.
* Excellent written and oral communication skills — able to translate technical concepts for non-technical marketing and sales partners.
** Preferred Qualifications
*** Hub Spot or Marketo…