Associate Digital Marketing Manager

Overview

Mativ is a global leader in specialty materials headquartered in Alpharetta, Georgia. The Company offers a wide range of critical components and engineered solutions that connect, protect, and purify our world.

Position Title: Associate Manager, Digital Communications

Location: Alpharetta, GA (Hybrid)

ROLE DESCRIPTION

Mativ is currently searching for an Associate Manager, Digital Communications to join our Neenah Fine Paper and Packaging (P&P) marketing team. We are looking for a creative and detail-oriented individual who is passionate about visual storytelling across our customers  and prospects  digital experiences with our market-leading brands within both our B2B commercial and B2C consumer businesses. This is a full-time, hybrid opportunity to work in our corporate headquarters in Alpharetta, Georgia at a minimum of 3 days per week.

Reporting to the Digital Marketing Manager, you will be responsible for assisting in the execution of social media, influencer marketing, web design, search engine optimization (SEO), search engine marketing (SEM) and other digital engagement tactics. You will work in partnership with team members across Marketing Communications (MARCOM), Product Marketing, IT, Sales and Customer Service. The ideal candidate is a team player who thrives in a collaborative environment that challenges them to bring new ideas and solutions.

You will participate in strategic development with departmental stakeholders to gather information, coordinate initiatives, gather feedback and ensure projects are on time and on budget. We are looking for an individual with integrity, authenticity, innovation and drive!

The specific responsibilities of the Associate Manager, Digital Communications will include, but are not limited to, the duties outlined below:

• Update the social media calendar to align with strategies outlined in the yearly integrated marketing plan (IMP)
• Work alongside the Digital Marketing Manager and Product Managers to gain appropriate internal approvals for social copy and imagery prior to posting online, ensuring all social content and messaging adheres to brand guidelines, maintains a consistent brand voice and image, and aligns with each social platform's specific audience
• Schedule posts across social platforms (i.e. Meta, Pinterest, Linked In, etc.) utilizing content marketing tools, like Sprout Social and Later Analytics
• Source, curate and organize relevant, on-brand user-generated content (UGC) and manage permissions to repost
• Engage community via monitoring and timely responses to audience posts and direct messages; occasionally offer "surprise and delight" gifts to specific identified audiences
• Support content creation workflow by writing briefs and shipping samples to content creators, third-party agencies, and in-house creative team
• Resize, crop, and optimize graphics for platform specifications and accessibility; prepare production-ready files for internal and external teams
• Create simple thumbnail, template, and presentation materials
• Conduct social listening exercises to evaluate audience sentiment, brand successes and opportunities for improvement, competitive communications, and industry trends
• Provide monthly reports and analytics on key performance indicators (KPIs) including engagement and follower growth to help achieve stakeholder goals

• Partner with MARCOM team members to identify photography and video needs for social media purposes, including brand and product campaigns, on-site and off-site events, customer interactions, etc.
• Write briefs and image shot lists to provide direction to professional photographer partners
• Source, acquire and manage materials, samples and props
• Attend and assist with off-site photo and video shoots as needed to ensure social media content is captured
• Manage imagery consolidation and organization in our data asset management (DAM) system
• Manage and archive asset usage rights, licensing terms, and permissions for future reference and compliance

• Assist the daily management and upkeep of multiple P&P brand websites and page templates; load assets and conduct quality assurance prior to live launch
• Collaborate with team members and stakeholders to contribute to the design and development of future-state P&P websites, ensuring alignment with brand, accessibility, SEO and usability standards
• Craft short-form articles and blog content to enhance company thought leadership across respective industry verticals; publish to site with stakeholder approval
• Reformat and repurpose long-form assets (blogs, case studies, campaigns) into short form content for social, email and web
• Oversee search engine optimization (SEO), generative engine optimization (GEO) and answer engine optimization (AEO) efforts to increase visibility, inbound traffic and qualified leads
• Provide monthly site reports and analytics on key performance indicators (KPIs) to identify optimization opportunities…