Digital Marketing Director

Position Title:

Digital Marketing Director

Location:

Alpharetta, GA

Reports to:

CMO

Soft Wave is looking for a Director of Digital Marketing who knows how to run paid advertising and organic social strategy across today’s most important platforms – Meta (Facebook/Instagram), Reddit, X (Twitter), Linked In, Google, and Tik Tok – and who can turn strong creative concepts into high‑performing campaigns. We can provide creative direction and core assets – but we need someone who can take what we give them, tailor it for each platform, post/manage it organically, launch paid campaigns and optimize performance over time.

This is a hands‑on role for someone who understands that the best growth comes from combining platform‑native organic content + performance‑driven paid testing.

• Paid Media (Campaign Launch + Optimization)
  • Translate business goals into campaign structure: targeting, budgets, bidding, placements, and pacing
  • Own end‑to‑end execution: creative upload, audiences, optimization, scaling
  • Build, launch, and manage campaigns across:
    Meta, Tik Tok, Linked In, Reddit, X (Twitter)
• Organic Social Strategy + Execution
  • Post and manage organic content across the same platforms, ensuring content feels native (not copy/paste)
  • Repurpose provided creative into platform‑specific organic formats
    • short‑form video edits / variations
    • captions, hooks, and CTAs
    • carousels, story‑style posts, threads, etc.
  • Build lightweight content rhythms (weekly cadence) to support consistency and testing
  • Use organic performance data to inform paid creative (and vice versa)
• Creative Adaptation (“Take the Creative and Do Your Magic”)
  • Take provided creative concepts/assets and improve performance by adjusting
    • hooks, headlines, primary text, CTA
    • formatting by placement (feed, stories, reels, Tik Tok, etc.)
    • versions designed for each platform’s culture and user behavior
  • Provide strong feedback and recommendations on creative direction
    • what angles to test
    • what formats win per platform
    • what to produce next to improve results
• Testing + Performance Insights
  • Monitor KPIs like CTR, CPC, CPL, CAC, ROAS, engagement, and conversion rate
  • Run structured A/B tests weekly (creative, copy, audiences, placements)
  • Deliver clear weekly reporting: what worked, what didn’t, and what we’re testing next and why
• Financial Responsibilities
  • Budget Management: develop, manage, and allocate annual or project‑based budgets across multiple digital channels (social, search, email, web)
  • ROI and Performance Measurement: track and measure the ROI of all campaigns, ensuring maximum value and profitability
  • Optimize ad spend and conversion rates to enhance profitability
  • Drive revenue through performance marketing initiatives like SEO, SEM, PPC, and paid acquisition
  • Forecasting & Reporting: proactively forecast sales performance trends and prepare budget reports for executive stakeholders
• Bonus: SEO / GEO Alignment
  • Collaborate with agency teams, identify content themes that support search visibility, and help align organic social with broader content strategy

• Required
  • 7+ years experience managing paid campaigns and/or growth marketing
  • Hands‑on knowledge of Meta Ads Manager, Tik Tok Ads, Linked In Campaign Manager, Reddit Ads, X Ads
  • Proven ability to optimize creative for performance (copy + structure + format)
  • Strong grasp of what “native content” means on each platform
  • Confident communicator who can recommend strategy and creative direction
  • Self‑starter
  • Performance‑driven mindset (you care about results)
  • Creative + analytical balance
  • Quick testing cadence and strong decision‑making
  • Organized, proactive, and platform‑fluent
• Preferred
  • SEO experience (even lightweight) – that’s a plus, not required
  • SEO content strategy experience (keyword research, content themes, on‑page basics)
  • Experience integrating organic + paid into one growth system
  • GA4, UTMs, conversion tracking knowledge
  • Landing page optimization instincts (CRO)
  • Experience with higher‑consideration funnels (B2B, medical, SaaS, premium services, etc.)

• Sitting, standing and walking, which may be for extended periods of time
• Lifting and carrying, up to 100 lbs
• Pushing, pulling, and reaching…