Marketing Manager

Overview

The Marketing Manager reports to the Marketing Communications Director and directly works with the Marketing Coordinator. The role works closely with cross‑functional stakeholders including Sales, Clinical Affairs, Regulatory, and external vendors to execute strategic marketing initiatives. This is a full‑time position.

• The Marketing Manager plays a pivotal role in planning and executing integrated marketing programs that elevate brand awareness, drive sales enablement, and support revenue growth. This role blends strategic coordination with hands‑on execution and oversees initiatives across digital, social, event, and collateral channels, ensuring that messaging, tools, and campaigns are aligned with Kuros’ commercial objectives.

• Education:
  • Bachelor’s degree in Marketing, Communications, or related field
• Experience:
  • 3–5 years of experience in healthcare or medical device marketing, with demonstrated progression in responsibilities
  • Experience in the field of medical device within Spinal Surgery or Orthopedics is required
  • Experience conducting qualitative and quantitative market research and applying insights to inform strategy
  • Knowledge of relevant quality systems (e.g., Veeva) and medical compliance and regulatory requirements
  • Experience managing external web hosting or development vendors
  • Hands‑on experience with digital marketing tools (e.g., Hub Spot, High Spot, Word Press, Canva)
  • Ability to work cross‑functionally and manage multiple initiatives simultaneously

• Campaign & Content Management
  • Develop and execute omnichannel marketing campaigns (print, social, digital) that align with commercial strategy
  • Lead creation and rollout of promotional materials including new sales collaterals, trade show booths and resources, sales enablement tools and video assets
  • Oversee the Global Veeva platform to ensure timely and compliant Medical, Legal, and Regulatory (MLR) review of all marketing materials—overseeing with the Marketing Coordinator for submission, annotation, and tracking processes
  • Collaborate with cross‑functional stakeholders to translate clinical data into compelling value propositions
• Sales Enablement Strategy & Tools
  • Oversee content development and optimization on High Spot, ensuring sales reps and distributors have access to the latest messaging and resources
  • Track platform analytics to assess usage trends and identify content gaps or update needs
  • Partner with Sales leadership to identify enablement needs and develop solutions to support field adoption
• Market Research & Strategic Insight
  • Conduct qualitative and quantitative market research to gather insights from target audiences, surgeons, and sales teams
  • Analyze findings and translate insights into actionable marketing strategies, messaging, and campaign development
• Digital Marketing & Analytics
  • Oversee scheduling and execution of social media posts and email campaigns; ensure brand voice consistency and compliance with brand guidelines
  • Monitor and report on digital KPIs—including engagement, reach, CTR, and conversion metrics—to evaluate performance and recommend optimizations
  • Collaborate with the Marketing Communications Director on website strategy and SEO priorities
  • Manage the company website and external web development vendor—owning content updates with outsourced website vendor, implementing minor changes via Word Press, and ensuring site content reflects current messaging and product offerings
• Event & Tradeshow Execution
  • Lead end‑to‑end management of select trade shows, conferences, and sales meetings including booth development, activities and coordination, collateral planning, lead tracking, follow‑up strategies and ROI
  • Support logistics for flagship events in partnership with the Marketing Coordinator and Events Team
  • Help develop pre‑show and post‑show campaigns to maximize impact
• Team Management
  • Directly manage the Marketing Coordinator, assigning tasks, reviewing outputs, and supporting professional development
  • Ensure alignment across team workflows and maintain high‑quality execution of all deliverables
• Travel Requirement
  • Ability to travel domestic and international

$90,000 - $110,000 USD