Content Manager

Job Description

Content Manager

Full‑Time, Salaried position

Salary: 100-110K + possible bonus

Location:

Alpharetta, GA – required to be onsite Mon‑Wed, WFH Thur‑Fri

Industry: B2B (required)

The Content Manager is responsible for leading the strategy, creation, optimization, and governance of content supporting multiple brands within the civil infrastructure space. This role ensures that all content is aligned with business goals, resonates with target audiences, and maintains a consistent, high‑quality brand voice across all channels.

• Design, own, and continuously refine a comprehensive content strategy that supports lead generation, brand awareness, and customer education.
• Build and manage an editorial/content calendar that aligns with product launches, campaigns, events, and key business priorities.
• Identify core themes, narratives, and content pillars that reflect the organization’s value proposition and expertise.

• Plan, brief, and produce high-quality content (e.g., blog posts, white papers, solution briefs, case studies, videos, webinars, email campaigns, and social content).
• Write and edit content directly while also coordinating contributions from subject‑matter experts, product teams, and external partners.
• Ensure all content is technically accurate, audience‑relevant, and aligned to the buyer journey.

• Establish and document content guidelines, tone of voice, and editorial standards across all brands.
• Enforce content development processes to ensure consistency, clarity, and brand alignment across all deliverables.
• Perform quality checks to maintain high editorial and visual standards.

• Serve as the content subject matter expert (SME) during campaign planning and strategy discussions.
• Partner closely with the Marketing Manager to concept, scope, and create campaign assets on time and within budget.
• Ensure content supports clear calls to action and aligns with campaign objectives and timelines.

• Edit, proofread, and optimize content for SEO, readability, user experience, and conversion effectiveness.
• Conduct keyword research and apply SEO best practices to increase organic visibility and engagement.
• Continuously test content formats, messaging, and distribution tactics to improve performance.

• Define content goals and KPIs in partnership with marketing leadership (e.g., traffic, engagement, MQLs, pipeline influence, conversion rates).
• Monitor and analyze content performance across channels; prepare regular reports and insights for stakeholders.
• Use data to recommend enhancements and inform future content investments.

• Lead and coordinate freelance writers, designers, videographers, and proofreaders to deliver content on schedule and within scope.
• Provide clear briefs, feedback, and direction to ensure deliverables meet brand, quality, and technical standards.
• Balance internal and external resources to meet timelines and manage workload effectively.

• Collaborate with product management, sales, engineering, and subject‑matter experts to gather insights and source strong storylines.
• Translate complex technical information into clear, compelling narratives for diverse audiences (engineers, contractors, owners, consultants, etc.).
• Support sales enablement with content tailored to field teams and channel partners.

• Stay current with content marketing trends, best practices, platforms, and tools relevant to B2B and construction‑related industries.
• Experiment with new formats (e.g., interactive tools, short‑form video, podcasts, virtual events) where appropriate.
• Promote a culture of creativity, testing, and continuous improvement within the marketing team.

• Monitor audience behavior, market trends, competitive content, and search patterns to refine strategy.
• Regularly audit content to identify gaps, redundancies, and opportunities to repurpose or refresh existing assets.
• Recommend process improvements to increase efficiency and impact across the…