Senior Director, Product Marketing

Overview

Are you ready for what’s next, now?

We’re looking for a Director, Product Marketing for our office in Alpharetta, GA. The position is full‑time. You’ll join a fast‑paced, collaborative marketing team with a mandate to enable sales and shape how we go to market across a global portfolio of industry‑specific solutions.

Our Global Marketing team is looking for a Director, Product Marketing to lead and elevate our product marketing function. This is a critical role — the product marketing team sits closest to Sales, and the person in this seat plays a direct role in driving revenue.

You will be the connective tissue between product, sales, and the market. With a portfolio spanning multiple verticals, geographies, and go‑to‑market motions, you will need to cut through complexity and translate it into messaging that is clear, compelling, and impossible to misunderstand. If you can explain what we do to a seventh‑grade history teacher and have them get it — you’re our kind of marketer.

You will also:

• Own positioning, messaging, and go‑to‑market strategy across Aptean’s portfolio of industry‑specific solutions
• Build and maintain a deep understanding of the competitive landscape, market dynamics, and customer needs across our key verticals
• Enable Sales proactively — get ahead of their needs, equip them with tools and insights, and build a relationship of trust and forward momentum
• Drive thought leadership by representing Aptean at events, conferences, and in written content as an industry voice
• Partner closely with Product Management to ensure roadmap and positioning are aligned with real market demand
• Lead, coach, and develop a team of product marketers across regions

You are a natural leader who genuinely cares about the people around you. You know that great work comes from teams that feel supported, trusted, and motivated — and you lead with that in mind. You are ambitious, curious, and driven to solve problems in new ways, not just replicate what’s been done before.

You are organized and clear‑headed in the face of complexity. You thrive when there are multiple products, messages, and motions to manage simultaneously and you bring structure without bureaucracy. You push forward, not backward — your default response to a challenge is to solve it, not explain why it can’t be done.

You must also be:

• An experienced B2B marketing professional with a background in product marketing, strategic marketing, or a closely adjacent field — ideally in SaaS or enterprise software
• A strong communicator and storyteller who can distill complex, multi‑product portfolios into sharp, simple messages that resonate with buyers
• Skilled in competitive research, market analysis, and translating insights into differentiated positioning
• Comfortable and confident speaking publicly — on stage at industry events, in customer conversations, and as a contributor to thought leadership content
• A relationship‑builder and trusted partner to Sales, Strategy, Product teams that works alongside them with a consultative approach.
• Highly organized and able to manage multiple priorities, timelines, and stakeholders without losing focus

To be ahead of the pack, you might have:

• Experience in technology marketing across adjacent industries such as supply chain, manufacturing, distribution, or enterprise software
• A track record of building teams where former direct reports would follow you to the next opportunity
• Experience representing a brand on stage or in media as a credible industry voice
• Familiarity with GTM tools, marketing analytics, and funnel‑based performance measurement

Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast‑paced, flexible and casual environment, an outstanding opportunity for career development and growth. You’ll join a leadership team that bets on people — their personality, ambition, and ability to learn — over checkbox credentials. This is a high‑visibility role with direct access to executive leadership and real opportunity to shape how a global software company tells its story.

At Aptean, our mission is to…