Marketing Senior Specialist

Driven by transformative digital technologies and trends, we are RIB and we’ve made it our purpose to propel the industry forward and make engineering and construction more efficient and sustainable. Built on deep industry expertise and best practice, and with our people at the heart of everything we do, we deliver the world's leading end-to-end lifecycle solutions that empower our industry to build better.

With a steadfast commitment to innovation and a keen eye on the future, RIB comprises over 2,500 talented individuals who extend our software’s reach to over 100 countries worldwide. We are experienced experts and professionals from different cultures and backgrounds and we collaborate closely to provide transformative software products, innovative thinking and professional services to our global market. Our strong teams across the globe enable sustainable product investment and enhancements, to keep our clients at the cutting-edge of engineering, infrastructure and construction technology.

We know our people are our success – join us to be part of a global force that uses innovation to enhance the way the world builds. Find out more at RIB Careers.

Job Title:

Marketing Senior Specialist

Location:

Alpharetta, Georgia, US

Employment Type:

full-time

Job Overview:
The job RIB Software is seeking a Marketing Senior Specialist to support demand generation, digital marketing, event marketing, and regional marketing initiatives across North America. This role is ideal for a marketing professional who enjoys executing integrated marketing programs while supporting the hands‑on operational processes that drive pipeline growth and customer engagement. The Marketing Senior Specialist will work closely with sales, product marketing, customer success, and global marketing teams to execute campaigns, support industry events and trade shows, manage marketing assets and inventory, and ensure a consistent brand presence across all customer touchpoints.

The successful candidate is organized, detail‑oriented, collaborative, and comfortable managing multiple projects simultaneously in a fast‑paced software and technology environment.

• Support the execution of integrated marketing campaigns across email, digital, social media, webinars, events, and partner channels.
• Support the planning and execution of webinars, trade shows, conferences, customer events, and virtual programs, including logistics, registrations, promotions, vendor coordination, and follow‑up activities.
• Maintain and manage event assets, collateral, branded merchandise, and trade show materials, including inventory control, shipping, and on‑site support for key events.
• Help build, deploy, and optimize email campaigns, nurture programs, landing pages, forms, and automated workflows within marketing automation platforms.
• Support lead management processes, campaign follow‑up, and CRM data quality initiatives.
• Assist with budget tracking, purchase orders, vendor invoicing, and marketing operations administration.
• Ensure brand compliance across all marketing activities and customer‑facing assets.
• Help maintain marketing documentation, shared resources, and established processes.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in B2B marketing, preferably within software, SaaS, technology, or the architecture, engineering, and construction (AEC) industry.
• Experience executing multi‑channel marketing campaigns and supporting demand generation programs.
• Experience supporting trade shows, conferences, webinars, and other event marketing programs.
• Hands‑on experience with marketing automation platforms such as Marketing Cloud Account Engagement, or similar solutions.
• Experience managing multiple concurrent projects, deadlines, and stakeholders in a fast‑paced environment.
• Comfort using AI‑powered tools and generative AI to improve marketing productivity, content creation, research, reporting, and campaign execution while maintaining brand standards and quality.

• Strong interpersonal, communication, and stakeholder management skills, with the ability to build…