Head of Growth Marketing

About the Role

Load Up is hiring a Head of Growth Marketing to own our growth engine across DTC and marketplace channels. This is a strategic, hands-on leadership role based onsite at Avalon in Alpharetta, GA — with direct influence over revenue, customer acquisition, retention, and long-term customer value.

You'll own the strategy and execution of performance marketing, lifecycle marketing, and marketplace growth, leading a high-performing team and reporting into executive leadership.

• Define and own the growth marketing strategy across direct-to-consumer (DTC) and marketplace channels, aligning acquisition, retention, monetization, and revenue growth with company OKRs

• Lead and optimize seven-figure media budgets across paid social, paid search, programmatic advertising, CTV, and affiliate marketing (Meta, Google, and beyond)

• Optimize marketing investment against CAC, ROAS, LTV, conversion rate, and unit economics

• Develop channel-level budget allocation strategies based on performance, incrementality, and growth potential

• Build a rigorous experimentation program (A/B and multivariate testing) across creative, acquisition funnels, pricing, onboarding, and customer journeys

• Establish growth KPIs and executive-level dashboards for acquisition, retention, revenue, and marketplace performance

• Partner with analytics and data teams on attribution, measurement, LTV/CAC modeling, and reporting using SQL, BI tools, and experimentation platforms

• Maintain strong standards for marketing measurement, tracking, attribution, privacy, and data governance

• Build and scale lifecycle marketing across email, SMS, push, and in-app messaging — including onboarding, retention, reactivation, and win-back programs

• Improve retention and repeat behavior through segmentation, personalization, testing, and behavioral data

• Partner with Product and Engineering to improve customer journeys and remove funnel friction

• Partner with Marketplace Operations and Product to grow marketplace supply and demand

• Develop acquisition and activation strategies for marketplace buyers and sellers

• Identify and scale growth levers that improve marketplace activation, utilization, liquidity, and long-term customer value while protecting unit economics

• Recruit, lead, mentor, and develop a high-performing growth marketing organization, including performance marketers, lifecycle marketing specialists, analysts, and creative partners

• Lead agency and marketing technology vendor relationships with clear performance and cost-efficiency expectations

• Partner closely with Product, Engineering, Finance, Analytics, and Operations to prioritize growth initiatives

• Present growth strategy, performance insights, forecasts, and recommendations to executive leadership and board-level stakeholders

• 10+ years of growth marketing, performance marketing, digital marketing, or customer acquisition experience

• 4+ years of senior marketing leadership experience within a DTC, marketplace, platform, or technology-driven business

• Experience leading a website redesign or major conversion initiative.

• Familiarity with marketing automation, analytics, and AI-enabled workflows.

• Demonstrated success scaling paid acquisition across Meta Ads, Google Ads, programmatic, CTV, and affiliate marketing, managing seven-figure or larger digital media budgets

• Proven experience growing a two-sided marketplace or platform business, with a strong understanding of supply/demand growth, customer acquisition, retention, and unit economics

• Experience building and scaling lifecycle marketing programs across email, SMS, push, and in-app channels

• Strong analytical skills with SQL, BI tools, attribution platforms, and experimentation tools, plus experience with modern martech stacks (CDPs, ESPs, analytics platforms)

• Experience measuring and optimizing CAC, LTV, ROAS, conversion rates, retention, and marketing ROI

• Proven consumer acquisition experience in B2C, DTC, or consumer marketplace businesses.

• Executive-level communication skills, with experience presenting strategy and performance results to senior leadership

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience

• A strategic operator who balances long-term growth strategy with immediate revenue and…