Demand Generation Manager

Why Join Cloud Maven? Demand Generation Manager

Company: Cloud Maven, Inc.

Employment Type: Full-Time

Department: Marketing

Experience: 5+ years preferred

Cloud Maven is a Salesforce-focused software and technology company helping organizations automate complex business processes and get more value from Salesforce.

We combine purpose-built industry platforms, reusable software accelerators, integrations, automation, and implementation expertise to help customers solve business problems faster without building everything from scratch.

Our solutions span areas such as:

• Lending and financial services
• Customer and business verification
• Automated decisioning and underwriting
• Document generation, extraction, and eSignature
• Customer communications
• Payments
• Accounting, banking, and third-party integrations
• AI and workflow automation

Our flagship platform,
cm Lending
, helps lenders manage the complete lending lifecycle—from origination and underwriting through closing, servicing, payments, collections, and portfolio management.

We are entering an important stage of growth and are investing in building a stronger, measurable marketing engine to support our next phase.

This is not a role where you will simply inherit a list of campaigns and execute them.

You will have the opportunity to help build the demand-generation engine for a growing B2B technology company.

You will work directly with company leadership, Sales, Product, Partnerships, and our Content & SEO team to determine:

• Which markets we pursue
• Which problems we build campaigns around
• How we position our products and solutions
• How we reach decision‑makers
• How marketing converts interest into qualified opportunities and pipeline

Our portfolio lets you market both a flagship industry platform and a growing set of Salesforce‑native solutions across multiple industries.

If you enjoy building, experimenting, measuring results, and seeing a direct connection between your work and company growth, this role provides significant ownership.

We are looking for a hands‑on Demand Generation Manager to build and execute programs that generate qualified leads, sales opportunities, and measurable pipeline.

Your primary responsibility will be simple:

Turn Cloud Maven's products, expertise, customer stories, and market positioning into qualified demand and revenue opportunities.

This is not a brand‑awareness‑only role.

You will be accountable for understanding our target buyers, creating campaigns that reach them, converting engagement into qualified conversations, and continuously improving performance based on results.

• Build quarterly and annual demand‑generation plans aligned with company growth and revenue targets.
• Define campaigns around target industries, personas, accounts, products, and business problems.
• Develop go‑to‑market campaigns for Cloud Maven products, accelerators, industry solutions, partnerships, and customer success stories.
• Identify the right combination of inbound, outbound, partner, event, and account‑based programs.

Plan and execute integrated campaigns across channels including:

• Linked In
• Email marketing and nurture campaigns
• Webinars and virtual events
• Account‑Based Marketing
• Partner and co‑marketing programs
• Industry campaigns
• Product campaigns
• Customer case studies
• Lead magnets and educational assets
• Events and post‑event follow‑up
• Website and landing‑page campaigns

You will coordinate the message, target audience, offer, content, CTA, landing page, follow‑up strategy, and measurement for each campaign.

• Generate Marketing Qualified Leads and Sales Qualified Leads.
• Increase qualified demo and consultation requests.
• Develop…