Commercial Market Segment Development Manager

Responsibilities

• Define segment strategy and execution plan
• Identify market opportunities and requirements to deliver on those opportunities
• Participate or lead ground planning exercises to prioritize segments, geographies, and customers
• Create business development plans for existing or new customers to find growth opportunities
• Build business cases for new investments
• Drive promotion and awareness of HP in the market
• Support trade shows, open houses, and customer product demonstrations
• Conduct market research

• College degree in Marketing / Business, MBA preferred
• 10+ years of professional experience in high volume direct mail, commercial print, or related applications
• 7+ years of experience in marketing, sales, strategy, market development or business development
• Digital printing and/or analog production experience, with knowledge of whole ecosystem to some extent (media, workflow, presses, finishing)
• Account management or marketing operations experience desirable
• Superior communication skills, both written and verbal
• Proven track record of success developing and executing new business strategies in complex business environments with a global scope
• Excellent influencing, consensus building, and conflict-resolution skills