Director of Commercial Sales, Priority Commer

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Full Time Sales Alpharetta, GA, US

Job title:

Director of Commercial Sales-Priority Commerce Sports

Reports to:

SVP Commercial Partnerships Priority

Department: BRG-Business Resource Group

Grade: 21

Priority Technology Holdings, Inc. is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.

We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.

At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.

Priority Commerce is seeking an ambitious, relationship-driven Director of Commercial Sales, Priority Commerce Sports to help accelerate the growth of our Sports & Entertainment division. This role is responsible for identifying, developing, and closing new business opportunities with professional sports organizations, collegiate athletics programs, leagues, venues, and entertainment properties throughout North America and international markets.

Working directly with the SVP, Priority Commerce Sports, the Director will lead all aspects of the sales process - from strategic prospecting and executive outreach to solution development, contract negotiations, and client onboarding. This individual will represent Priority Commerce's comprehensive financial technology platform, helping these organizations modernize their payments, payables, receivables, treasury, and commerce operations.

The ideal candidate is a highly motivated sales professional who thrives on building relationships, creating new opportunities, and consistently exceeding sales objectives in a consultative, enterprise sales environment.

• Develop and execute strategic sales plans to generate new business opportunities across professional sports organizations, collegiate athletics, leagues, venues, and entertainment properties.
• Prospect, qualify, and build relationships with executive decision-makers including finance, operations, technology, ticketing, sponsorship, and executive leadership.
• Manage the complete enterprise sales cycle, including prospecting, discovery, qualification, solution presentations, proposal development, negotiation, contract execution, and client onboarding.
• Conduct virtual and in-person presentations demonstrating the value of Priority Commerce's integrated financial technology solutions.
• Collaborate with internal product, implementation, marketing, finance, and executive leadership teams to develop customized solutions that address client needs.
• Support the SVP, Priority Commerce Sports in strategic sales initiatives, executive meetings, industry conferences, and high-value partnership opportunities.
• Maintain an active pipeline of qualified opportunities and consistently achieve individual sales goals and key performance metrics.
• Maintain accurate sales activity, forecasting, and pipeline management within the company's CRM platform.
• Stay informed on industry trends, competitive landscape, emerging technologies, and evolving business challenges across the sports and entertainment marketplace.

• Success in a Director of Commercial, Sales role typically shows up across revenue performance, client relationships, team leadership, and strategic impact
• Consistently meets or exceeds revenue, retention, and expansion targets.
• Maintains a healthy, predictable sales pipeline with strong forecasting accuracy.
• Builds and sustains trusted, executive-level…