Marketing & Engagement Specialist

At Toot 'n Totum, we're committed to bringing passion and customer focus to the business.

Summary:

The Marketing Growth & Engagement Specialist is a strategic and results-driven member of the marketing team responsible for maximizing Guest engagement, driving revenue growth, and enhancing the effectiveness of marketing initiatives across digital channels. This position serves as the business owner of the Toot'n Totum mobile app, develops strategic partnerships with vendor partners to create engaging Guest promotions, and analyzes campaign performance to identify opportunities for continuous improvement.

The role works cross-functionally with Category Sales, Operations, and Marketing to create Guest-focused experiences that increase engagement, drive traffic, grow app adoption, and generate incremental sales.

Supervisory Responsibilities:

None

Serve as the primary marketing owner of the Toot'n Totum mobile app. Monitor app performance, identify opportunities to increase adoption and engagement, develop Guest-focused campaigns, and collaborate with internal teams and vendors to maximize the value of the platform. Continuously evaluate new features, promotions, and marketing strategies that drive Guest acquisition, retention, app usage, and revenue growth.

Develop and maintain relationships with supplier and vendor partners while working closely with the Category Sales team. Identify and execute opportunities for vendors to promote products, brands, and initiatives through the Toot'n Totum marketing ecosystem, including the mobile app, loyalty program, digital communications, and Guest-facing campaigns. Create mutually beneficial promotions that deliver value to Guests while generating incremental sales, vendor participation, and brand awareness.

Track, measure, and evaluate marketing campaigns, promotions, Guest engagement initiatives, and app performance. Analyze key performance indicators and Guest behavior to identify trends, opportunities, and areas for improvement. Provide actionable recommendations that strengthen marketing effectiveness, improve Guest engagement, and drive business results.

Analyze Guest behaviors, purchasing patterns, loyalty data, and engagement metrics to identify opportunities for growth. Develop targeted communication strategies for various Guest segments and create personalized experiences through app messaging, push notifications, loyalty communications, and digital marketing channels.

Partner with internal stakeholders and external vendors to develop and execute promotional campaigns that support company objectives, increase Guest participation, strengthen brand loyalty, and drive sales growth.

Develop dashboards, reports, and presentations that communicate campaign results, app performance, vendor activation results, Guest trends, and growth opportunities to marketing leadership and business stakeholders.

Support and facilitate organizational changes, continuous improvement and communication. Embody personal leadership qualities through the following:
Be in the moment to ensure authentic and humanistic interactions. Continuously volunteer discretionary effort and model desired behaviors to drive business results while also leveraging and respecting separate realities. Be curious in interactions, have courageous conversations with others when needed, and take personal accountability for all responsibilities. Demonstrate and embody the following company values throughout the course of employment:

• 1) Guest Ready,
• 2) Honor & Value,
• 3)…