Brand Manager

About Workweek

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

We’re looking for a creative, internet-native Brand Manager in Austin to run Workweek’s public presence. You’ll report to the VP of Marketing and own how our brand shows up across our website, email campaigns, social channels, and partner events.
You understand B2B marketing, but you hate standard B2B playbooks. You bring the best tactics from consumer marketing with storytelling, community building, viral distribution, and speed to make B2B content feel fun, human, and impossible to ignore.
You’ll use tools like Claude and Claude Design to draft and build fast, but your taste ensures every asset, copy deck, and campaign is something we’re proud of.

All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required.

• Brand & Digital Touchpoints
• Website:
  Manage  day-to-day, making sure positioning, creator updates, and lead paths are clear so site visitors turn into inbound advertiser leads.
• Product Marketing:
  Plan and write product launches for new features across the Workweek Partner Platform.
• Case Studies & Video:
  Turn advertiser wins into short-form videos, case studies, and social proof points that our sales team can send to prospects.
• Event Marketing & Partner Emails
• Annual Upfronts Marketing:
  Run the marketing campaign for our annual Upfronts—writing emails, creating social hype, and filling the room with targeted brand partners (event production and logistics are handled separately).
• Virtual & Community Events Marketing:
  Create events for our advertisers that drive community and retention
• Email Campaigns:
  Write and launch regular email campaigns to our advertising partners to promote creators, share insights, and pull in new advertising deals.
• Social & Executive Channels
• Workweek Social:
  Own daily posts, copy, and visual style for Workweek’s main social accounts, borrowing consumer social tactics to build a real audience around a B2B media brand.
• Executive Support:
  Work with company leaders to shape their social posts and align team accounts with larger brand pushes.

• Inbound Leads:
  Volume of qualified advertiser inquiries coming through the website, email campaigns, and events.
• PR & Media Coverage:
  Press hits, mentions, and overall visibility across B2B and media industry news.
• Social Reach & Engagement:
  Growth in followers, replies, shares, and clicks across brand and executive social accounts.
• Event Registrations:
  Attendance numbers and buyer lead pipeline generated from virtual events and the Upfronts.

• 4+ Years in Marketing
• B2B Knowledge + Consumer Playbook:
  You know how B2B buyers think and buy, but you steal the best consumer…