Marketing Manager

Marketing Manager – Optimum Energy (Home Services)

Location: American Fork, Utah (In-Office)

Job Type: Full‑Time

Compensation: $70,000–$85,000 base + performance bonus

Optimum operates multiple home‑service businesses, including residential solar, window & door replacement, and window tint.
Solar is our top priority.

We are looking for a Marketing Manager who will own marketing performance end‑to‑end. This role is responsible for both managing marketing efforts and executing marketing work directly. You will manage vendors and agencies, while also being hands‑on when execution is needed.

If you thrive on accountability, move fast, and enjoy owning results — this role might be a fit for you.

• Own marketing performance by brand (solar primary), measured by cost per appointment, CAC/CPS, and funnel conversion rates
• Establish baseline benchmarks and demonstrate measurable performance improvement over time
• Build, maintain, and optimize the marketing funnel
• Plan and allocate marketing budget by brand to support agreed lead volume and efficiency outcomes
• Manage agencies and vendors to ensure work supports defined KPIs
• Ensure marketing tracking, attribution, and reporting accuracy
• QA marketing content and ads to ensure brand consistency before publishing
• Write and edit short‑form marketing copy and review visual creative
• Optimize campaigns based on performance data
• Execute hands‑on in Go High Level  (CRM & MAP), ad platforms, reporting tools, and the broader marketing tech stack
• Run weekly KPI reviews and provide monthly performance summaries

You will be evaluated on the following metrics, tracked by brand:

• Cost per appointment (with responsibility to establish and improve baselines)
• Show rate (scheduled appointments ÷ appointments held)
• Customer acquisition cost (CAC / CPS)
• Lead volume vs. agreed‑upon targets
• Lead quality (lead → appointment → show → sale conversion)
• Funnel conversion rate (lead submission → scheduled appointment)
• Channel‑level performance reporting using cost, volume, and quality metrics

• Go High Level  (CRM, funnels, reporting)
• Meta Ads and Google Ads
• Google Sheets for reporting
• Call tracking and attribution tools

You will inherit existing systems and be expected to help improve them.

• 3–7 years of marketing experience
• Experience managing and executing digital marketing campaigns
• Comfortable managing vendors while also doing hands‑on work
• Experience working closely with sales teams

• Home services or local lead generation (solar, roofing, HVAC, windows, etc.)
• Managing monthly ad budgets of $30K+

Are you:

• Highly accountable and results‑driven?
• Able to think on your feet and make fast decisions?
• Comfortable with ambiguity and problem‑solving?
• Willing to speak up when something isn’t working?
• Not afraid to get hands‑on when needed?

This role is built to grow. As the company scales, this position can develop into:

• Director of Marketing
• Head of Growth

Over time, execution can be delegated while ownership and leadership responsibility increase.

• In‑office role based in American Fork, Utah
• Close collaboration with ownership
• High‑trust, high‑accountability culture
• Clear goals, KPIs, and expectations

If that sounds motivating, we encourage you to apply.