Marketing Manager – Optimum Energy; Home Services

About the Role

Optimum operates multiple home-service businesses, including residential solar, window & door replacement, and window tint.
Solar is our top priority.

We are looking for a Marketing Manager who will own marketing performance end-to-end. This role is responsible for both managing marketing efforts and executing marketing work directly. You will manage vendors and agencies, while also being hands-on when execution is needed.

If you thrive on accountability, move fast, and enjoy owning results — this role might be a fit for you.

• Own marketing performance by brand (solar primary), measured by cost per appointment, CAC/CPS, and funnel conversion rates
• Establish baseline benchmarks and demonstrate measurable performance improvement over time
• Build, maintain, and optimize the marketing funnel
• Plan and allocate marketing budget by brand to support agreed lead volume and efficiency outcomes
• Manage agencies and vendors to ensure work supports defined KPIs
• Ensure marketing tracking, attribution, and reporting accuracy
• QA marketing content and ads to ensure brand consistency before publishing
• Write and edit short‑form marketing copy and review visual creative
• Optimize campaigns based on performance data
• Execute hands‑on in Go High Level  (CRM & MAP), ad platforms, reporting tools, and the broader marketing tech stack
• Run weekly KPI reviews and provide monthly performance summaries

You will be evaluated on the following metrics, tracked by brand:

• Cost per appointment (with responsibility to establish and improve baselines)
• Show rate (scheduled appointments ÷ appointments held)
• Customer acquisition cost (CAC / CPS)
• Lead volume vs. agreed‑upon targets
• Lead quality (lead appointment show sale conversion)
• Funnel conversion rate (lead submission scheduled appointment)
• Channel‑level performance reporting using cost, volume, and quality metrics

• Go High Level  (CRM, funnels, reporting)
• Meta Ads and Google Ads
• Google Sheets for reporting
• Call tracking and attribution tools

You will inherit existing systems and be expected to help improve them.

• 3–7 years of marketing experience
• Experience managing and executing digital marketing campaigns
• Comfortable managing vendors while also doing hands‑on work
• Experience working closely with sales teams

• Home services or local lead generation (solar, roofing, HVAC, windows, etc.)
• Managing monthly ad budgets of $30K+

Are you:

• Highly accountable and results‑driven?
• Able to think on your feet and make fast decisions?
• Comfortable with ambiguity and problem‑solving?
• Willing to speak up when something isn’t working?
• Not afraid to get hands‑on when needed?

This role is built to grow. As the company scales, this position can develop into:

• Director of Marketing
• Head of Growth

Over time, execution can be delegated while ownership and leadership responsibility increase.

• In‑office role based in American Fork, Utah
• Close collaboration with ownership
• High‑trust, high‑accountability culture
• Clear goals, KPIs, and expectations

If that sounds motivating, we encourage you to apply.