Senior Director, Field Marketing

LVT is redefining how businesses operate in the physical world, moving beyond traditional security solutions to deliver AI-driven, actionable intelligence that makes sites smarter, safer, and more secure. Since pioneering our first mobile, solar-powered units, our commitment to scrappy, hands‑on innovation has made us an established leader and one of the fastest-growing companies in intelligent site technology. We are building the next generation of solutions—from our physical units in the field to a powerful Agentic AI platform—that allows our customers to gain unprecedented visibility and control over safety, compliance, and operations.

This is your chance to join a cutting‑edge team that isn't just watching the world change, but actively building the technology that is changing it.

We’re a team that’s focused on growth and innovation, and we’re proud that our crew, products, and leadership are being recognized for it.

As the Senior Director of Field Marketing, you will architect the engine that brings LVT’s hardware‑enabled SaaS solutions to life in the physical world. Leading a multi‑pillar team across Field ABM, Events, and Partner Marketing, you will bridge the gap between high‑level brand strategy and localized revenue generation. This is a high‑impact leadership role designed for a strategic operator who can harmonize complex channel ecosystems with high‑touch enterprise plays.

You will serve as the primary liaison to Sales leadership, ensuring our field presence is not just visible, but a primary driver of high‑fidelity pipeline.

This role is based in‑office out of our Headquarters in American Fork, Utah, or our office in Seattle, Washington.

• Multi-Pillar Team Leadership: Provide daily strategic direction and coaching to the heads of Field ABM, Events, and Partner Marketing, ensuring their sub-functions operate as a unified engine rather than in silos.
• Segment-Aligned ABM Orchestration: Collaborate with the Field ABM and Sales teams to design and deploy bespoke "1:1" and "1:few" marketing plays for high-value accounts, ensuring direct and channel sales teams have tailored touchpoints to delight our "Must-Win" accounts.
• End-to-End Trade Show Excellence: Collaborate with the Events, Brand, and Product Marketing teams to ensure flawless physical execution at our “1:many” trade shows, from booth logistics and technical setup to real‑time lead capture and immediate follow‑up workflows.
• Channel Ecosystem Activation: Collaborate with the Partner Marketing and Channel Partner teams to maximize the impact of the channel partner network, utilizing MDF (Market Development Funds) to scale event reach and co‑branded ABM initiatives.
• Sales & Marketing Synchronization: Act as the primary liaison between Marketing, Direct Sales, and Channel Sales leadership to align field activities with quarterly revenue targets, sales segment priorities, and tiered account focus.
• Budget & ROI Management: Maintain responsibility for the multi‑million‑dollar field and events budget, prioritizing high‑yield investments and cutting low‑performing activations based on data‑driven insights.
• SaaS/HaaS Demo Strategy: Partner to refine the in‑person demo experience for how our physical security hardware and software show in the field for 1:1, 1:few, and 1:many touchpoints, ensuring every demo creates a premium, high‑fidelity experience for prospects.
• Pipeline & Revenue Attribution: Rigorously track all field and event activities within the CRM, ensuring every ABM, Event, and Partner play is accurately attributed to pipeline generation and revenue.

• Multi-Functional Leadership: 8–10+ years of progressive marketing experience, with at least 3 years in a leadership capacity. You have a proven ability to manage a diverse organization consisting of Field Marketing, Events, and Partner/Channel functions.
• Hardware-Enabled SaaS Expertise: Direct experience in marketing a hybrid “hardware + software” product, or marketing in the Physical Security or IoT industry.
• Mastery of High-Touch Strategy: A documented track record of architecting and owning a comprehensive ABM strategy that resulted…