Social Content Coordinator

Title: Social Content Coordinator

Location: American Fork, UT - Must be local to Utah

Department: Marketing

Reports to: Senior Manager, Social Media

Please include your portfolio with your application.

At BUILT, we don’t just make protein snacks, we’ve redefined them. Our promise is to indulge the snacking senses in unexpected, better-for‑you ways. Our flagship BUILT Puff has 17g of protein and a light, marshmallow‑y texture. You’ll see why so many people are loving our products and saying, “What the Puff!?” when they first try it. Our culture is fast‑paced, fun, and driven.

We move quickly, think creatively, and celebrate wins as a team. Headquartered in American Fork, Utah, BUILT is a place where big ideas meet bold execution, and ambitious people can make a real impact.

BUILT is looking for a Social Content Producer to drive our always‑on content engine across Tik Tok, Instagram, and emerging platforms. This role is equal parts content creator, on‑camera talent, trend‑spotter and storyteller—responsible for bringing the brand to life through engaging, platform‑native content that keeps BUILT relevant in culture and consistently showing up in consumers' feeds.

The ideal candidate lives and breathes social media, has a strong pulse on trends and internet culture, and is excited to both create content behind the camera and step in front of it when needed. You'll own the execution of recurring content series, trend‑driven content opportunities, and day‑to‑day publishing while helping us scale Tik Tok and short‑form video output. This role is focused on editorial storytelling, audience engagement, and building repeatable content formats that drive growth across our social channels.

If you're energized by moving quickly, experimenting often, and turning creative ideas into high‑performing content, this role is for you.

• Own execution of evergreen and episodic content series across Tik Tok, Instagram, and emerging platforms
• Develop and maintain recurring content series that drive audience engagement and support business priorities
• Create, edit, publish, and appear in social‑first content optimized for each platform
• Serve as on‑camera talent for social content, creating authentic, platform‑native videos that resonate with audiences
• Identify trends, sounds, memes, and cultural moments and translate them into timely, brand‑relevant content
• Develop recurring content franchises and episodic series that establish consistent audience touchpoints and increase engagement
• Support consistent publishing cadence across channels, with a focus on increasing short‑form content output
• Partner with Community Manager to identify audience insights and transform them into content opportunities
• Leverage user‑generated content and community conversations to fuel always‑on storytelling

• Shoot, edit, and package content using platform‑native best practices
• Write engaging captions, hooks, and copy aligned to BUILT's brand voice
• Own scheduling and publishing of always‑on and reactive content
• Ensure content is optimized for performance across Tik Tok, Instagram, and applicable platforms
• Support Tik Tok publishing goals through consistent content creation, trend participation, and content experimentation
• Support content organization, asset management, and content calendar execution

• Monitor content performance and identify opportunities for iteration and improvement
  
  Surface trends, learnings, and content recommendations to the broader Social team
• Partner with Social Media Managers to test new content formats and creative approaches
• Contribute to ongoing optimization of content series, publishing strategy, and audience engagement efforts

• 2-3 years of experience creating content for social media, either brand‑side, agency‑side, or as a creator
• Comfortable being on camera and creating content in front of the lens, including product demos, trends, storytelling, and lifestyle content
• Confident creator with a strong understanding of what performs in short‑form video environments
• Deep understanding of Tik Tok, Instagram, You Tube Shorts, and platform best…