Marketing Specialist II

Marketing Specialist II

Position Title: Marketing Specialist II
Job Group: Professional & Scientific
Required

Minimum Qualifications:

Bachelor’s degree and 3 years of related experience

As the Marketing Specialist, you play a key role in elevating the University Museums’ presence and impact as a resource for university audiences and an attraction for visitors to Iowa State and Ames. Working under the general guidance of the Director and Chief Curator and in close coordination with our team, you will lead the charge in crafting and executing innovative marketing strategies and communication plans that captivate and engage our campus and community audience.

You will use strong writing skills and both traditional and digital marketing to help tell the story of University Museums.

• Strategic Direction: Develop and implement a comprehensive marketing strategy that enhances visibility and reputation; monitor and evaluate effectiveness and make strategic changes as needed.
• Brand Management: Shape and uphold the museum’s brand identity, ensuring consistency across all communications and aligning with the broader University brand.
• Promotion & Outreach: Drive promotional efforts for exhibitions, public programs, special events, and more; engage with audiences locally, regionally, and nationally.
• Digital Presence: Maintain and enhance our website and social media channels (Instagram and Facebook) to keep our community informed and engaged.
• Creative Production: Create interpretive and promotional materials such as brochures, posters, digital content, and way finding signage; develop media advertising plans and ensure cost-effective coverage.
• Budget & Metrics: Set and achieve measurable marketing goals in line with an overall strategic plan while managing a balanced budget; track and report on marketing and communication metrics to drive continuous improvement.
• Public Relations: Develop public relations materials that align with a unified voice, handle media inquiries, and represent the museum in several communications committees.
• Event Support: Assist with both in-person and virtual programs and events, including those held outside regular office hours.

• Demonstrated experience implementing marketing strategies and long-range plans (forecasting)
• Strong experience managing and running an organization's website and social media
• Experience developing interpretive materials and storytelling
• Experience designing communications/marketing materials such as brochures, posters, invitations, and other media using Adobe Creative Suite (InDesign, Photoshop, Illustrator) and original photography

• Bachelor’s degree and a minimum of 3 years of related experience

Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship. Immigration sponsorship is not available for this position.

• Comprehensive health and work-life benefits, including medical and dental
• Retirement benefits including defined benefit and defined contribution plans
• Generous vacation, holiday, and sick time and leave plans
• On-site childcare (Ames, Iowa)
• Life insurance and long-term disability
• Flexible Spending Accounts
• Various voluntary benefits and discounts
• Employee Assistance Program and wellness program

University of Iowa State University does not discriminate on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, genetic information, sex, marital status, disability, or status as a U.S. veteran. All offers of employment, oral and written, are contingent upon the university’s verification of credentials and other information required by federal and state law.