Senior Email Marketing Coordinator

Description Email Marketing Coordinator About PFI

Practical Farmers of Iowa is a nonprofit organization that has worked to equip farmers to build resilient farms and communities?since 1985. We create learning opportunities via farmer-led events, on-farm?research?and educational content through our robust network of farmers. We also provide funding and technical?assistance?to help farmers adopt regenerative farming practices and grow farm businesses. Our vision is an Iowa with healthy soil, healthy food, clean air, clean?water,?resilient?farms?and

vibrant communities.

Practical Farmers of Iowa is Hiring a Senior Email Marketing Coordinator

We’re seeking a senior email marketing coordinator to lead PFI’s email marketing communication by creating, designing, editing and distributing engaging email communications. This role is also responsible for analyzing campaign performance and implementing processes to improve the consistency and efficiency of email marketing. In addition to email marketing, this position supports PFI’s broader digital communications strategy by creating social media content and occasionally updating website content.

This position will help PFI expand our network and connect more farmers and landowners to our programming. This position will join the hard-working, curious and ambitious marketing and communications team whose main goal is to help expand PFI’s reach and impact.

• Develop stories and content for PFI’s weekly newsletter, Practical News
• Edit, design and layout monthly email newsletters cross-functionally with PFI’s farmer-led education team
• Develop content for PFI’s social media channels, including Facebook, Instagram and Linked In
• Design and implement processes to ensure consistency and efficiency of email marketing work
• Facilitate collaboration between departments and teams to achieve project deliverables
• Manage capacity and budget efficiently to complete marketing work
• Analyze email and social media metrics and report results
• Respond to public inquiries, requests for resources and communications across email discussion groups and social media
• Support digital marketing manager in maintaining PFI website
• Other duties as assigned or volunteered to support department or team projects.

• Strong understanding of email marketing best practices, including audience engagement, subscriber list management and newsletter production
• Three or more years developing and implementing email marketing campaigns
• Manage and maintain email lists, including keeping subscriber lists accurate and up-to-date and creating segmented lists for campaigns such as events and fundraising
• Develop, document and improve standardized processes for email creation, review, approval, scheduling and distribution
• Experience writing and publishing social media content in a professional setting
• Strong understanding of social media best practices and trends
• Strong written communication skills with ability to write for diverse audiences and channels
• Editing and proofreading skills with strong attention to detail
• Gather content and input from multiple departments and stakeholders to coordinate email production from concept through deployment
• Strong organizational and time management skills
• Ability to establish and maintain governance for organization-wide email communications
• Ability to coordinate cross-functional teams and facilitate timely review and approval of email communications
• Ability to identify trends and recommend strategic improvements to email communication practices
• Ability to manage multiple communication channels simultaneously while maintaining quality and consistency
• Ability to work in a fast-paced environment and meet deadlines
  
  Ability to receive feedback and make changes
• Ability to work independently and within a team
• Flexible, adaptable and a self-starter
• Willing to try new things and learn new skills

• A degree in marketing, communications or related field preferred
• Basic understanding of agricultural production in Iowa
• Experience using Salesforce
• Experience using analytics tools to evaluate digital communication…