Product Marketing Manager

Own the release launch playbook for every major feature, vOS release, and compatibility update - from messaging to internal alignment to customer-facing announcement

Develop and maintain a repeatable launch process so no release goes to market without a coordinated communication plan

Write and deliver product release communications for existing customers (email, in-app, changelog)

Develop and maintain comprehensive customer training programs for autonomy system installation, Mission Control (web and mobile), and best practices for sod and row-crop field operations.

Create onboarding materials that accelerate customer adoption and reduce time-to-first autonomous field operation.

Produce user documentation, video tutorials, and reference guides that empower customers with self-service resources and reduce support requests.

Travel to customer and dealer locations to deliver hands-on, one-on-one product installation, onboarding, and operational training.

Plan and deliver virtual and in-person training sessions for customers, dealers, and internal teams covering product operation, best practices, new features, and the value of Sabanto's autonomy solutions.

Produce the materials that help our sales team, Field Application Engineers (FAEs), and dealers close and support customers: one-pagers, competitive comparisons, demo scripts, and battle cards (quick-reference competitive cheat sheets for sales reps)

Partner with sales and support to capture and systematize learnings from the field

Ensure product documentation is accurate, current, and accessible to the people who need it

Maintain consistent product messaging across all customer-facing surfaces, aligned with the Marketing team's brand voice

Translate complex technical capabilities into clear, differentiated value propositions for operators, dealers, and enterprise buyers

Use AI tools to scale content production without sacrificing quality

• Has owned launch, content, and enablement simultaneously in a single role before - at a startup or startup-stage company
• Strong written and verbal communication skills; able to write a clear one-pager or a detailed training guide with equal facility
• Comfortable working directly with engineers and PMs to understand what's being built and why it matters
• Industrial, field operations, or enterprise SaaS background preferred - someone who can walk up to a farmer or a dealer and hold a real conversation
• Demonstrated use of AI tools (e.g., ChatGPT, Copilot, Claude) to accelerate content and documentation workflows
• Bachelor's degree in marketing, communications, business, or a related field - or equivalent demonstrated experience
• Legal authorization to work in the United States is required; we are not able to sponsor work visas at this time

• 3-5 years in product marketing, content marketing, technical marketing, or a closely related role
• Experience developing technical publications for precision ag products
• End-to-end product launch experience: you've written the announcement, built the enablement kit, and measured adoption
• Sales enablement artifacts you're proud of: competitive battle cards, demo scripts, one-pagers that actually get used
• Customer education or documentation programs (LMS, help centers, video - format is less important than the outcome)
• Experience in agriculture, construction, industrial equipment, or field operations software is a strong plus
• Familiarity with tools like Hub Spot, Intercom, Loom, Figma, or similar GTM and content tooling