Video & Multimedia Director

Overview

Title: Video & Multimedia Director

Executive Area: University Relations

College/School/MBU: Mar Com

Department: Mar Com

Work Location: Amherst

Schedule: Full time

Work Arrangement: Hybrid

Reporting to the Executive Creative Director, the Video and Multimedia Content Director is a senior creative leader responsible for shaping the university’s video strategy and producing compelling, audience-centered multimedia content that elevates the UMass Amherst brand. As a peer to the Editorial Director and Associate Creative Director, this role provides strategic direction, creative oversight, and operational leadership for all aspects of video production—from concept development through final delivery.

The Director leads a team of videographers, editors, and multimedia specialists, oversees production workflows, manages project pipelines, and collaborates closely with Mar Com leadership to ensure that video content advances institutional priorities. This position plays a key role in integrated campaign development, brand expression, and visual storytelling across digital, social, and broadcast platforms.

University Relations tells the impressive story of UMass Amherst: their faculty and their global research, their students who are preparing to lead, the hundreds of thousands of alumni who make the world a better place every day. The broad portfolio of University Relations includes marketing and communications, media relations, government relations, community relations, event planning, economic development, and regional partnerships, and New England Public Media (NEPM)—the region’s premier public radio station.

University Relations harnesses the resources and expertise of these distinct entities in a coordinated and strategic way to ensure that the powerful message of the University of Massachusetts Amherst reaches all its varied audiences, both internal and external.

• Develop and lead the university’s video and multimedia content strategy, development, and production in alignment with brand, marketing, and institutional goals.
• Provide creative direction and oversight for high-impact video projects, including brand films, campaign assets, student stories, research and innovation features, and other content designed to elevate institutional reputation.
• Collaborate with Mar Com leadership (Editorial Director, Associate Creative Director, marketing strategists) to produce integrated, cross-platform storytelling.
• Ensure video content reflects brand identity, accessibility standards, and audience segmentation strategies.
• Drive innovation in multimedia production by exploring and integrating emerging technologies, such as AI-driven tools, new storytelling formats, and evolving digital platforms, to enhance creative impact and audience engagement.
• Lead, mentor, and supervise a video and multimedia content team, fostering a collaborative and innovative creative culture.
• Oversee project pipelines, ensuring efficient resource allocation, timelines, and quality control.
• Provide feedback and guidance across concepting, scripting, filming, editing, sound design, and finishing.
• Manage and direct freelance videographers, editors, animators, and production crews as needed.
• Direct all phases of the production process, including pre-production planning, storyboarding, scouting, scheduling, filming, and post-production editing.
• Maintain best practices for audio/visual equipment, workflows, data storage, and production technology.
• Oversee creation of multimedia assets including motion graphics, animation, and short-form social video content.
• Ensure all content is optimized for distribution across web, social media, digital advertising, and event platforms.
• Partner with internal clients and campus stakeholders to identify video needs, develop concepts, and execute high-quality productions.
• Work closely with marketing analysts to evaluate performance and optimize future content.
• Coordinate with the Editorial Director to integrate scripts, storylines, and narrative structure.
• Collaborate with the Associate Creative Director to maintain visual consistency across platforms.
• Uphold and…