Assistant Director of Engagement, Charles River Campus

Job Summary

The Assistant Director of Engagement reports directly to the Assistant Chancellor for Greater Boston Strategic Initiatives/Managing Director of the Charles River Campus and is responsible for the development, implementation, and assessment of engagement strategies intended to increase awareness, participation, and utilization of the Charles River Campus among Amherst campus constituents, including students, faculty and staff. The position advances the campus strategy to high‑impact, career‑connected professional development and experiential learning opportunities and enhances the visibility and strategic integration of the Charles River Campus within the broader UMass Amherst ecosystem.

• Plans, executes and leads info sessions, classroom visits, and tabling at career fairs and other university events to promote Charles River Campus pathways and other opportunities for student and faculty engagement with the campus.
• Manages the Charles River Campus Student Ambassador Program, including recruitment, selection, training, and deployment of ambassadors throughout the academic year. Responsible for program assessment, improvement, and ongoing professional development of student ambassadors.
• Provides supervision, coaching, prioritization, and performance management for the Charles River Campus Communications and Marketing Coordinator.
• In collaboration with the Associate Provost for Charles River Academic Programs, the assistant director of the Charles River Campus career center, and directors of existing and planned Charles River Campus comprehensive internship pathways, and identified school and college liaisons to coordinates student cohort recruitment, including development and execution of marketing and communications plans, event‑based outreach, inquiry management, and responsive engagement strategies.
  
  Tracks participation and recruitment outcomes to inform continuous improvement.
• Collaborates with University Relations on brand communications, marketing campaigns and other communications projects to advance the Charles River Campus brand and promote the campus to target audiences while ensuring alignment with university brand standards and strategic priorities.
• Builds and sustains effective relationships with academic departments, colleges, administrative units, and student‑facing offices to expand awareness and participation in Charles River Campus opportunities.
• Identifies, cultivates, and coordinates opportunities for faculty, staff, alumni, and external partners to engage with the Charles River Campus through speaker series, networking panels, guest speaking opportunities, experiential learning initiatives, and other engagement programs.
• Assists in the development and coordination of programs, events, and initiatives that strengthen student, faculty, and stakeholder engagement with the Charles River Campus.
• Develops, tracks, and reports engagement metrics related to student participation, faculty engagement, recruitment efforts, and campus utilization to support strategic planning and continuous improvement.
• Represents the Charles River Campus on cross‑functional committees, working groups, and project teams; builds collaborative partnerships and advances initiatives across a highly decentralized, matrixed university environment.
• Leads or manages strategic and special projects identified by the Assistant Chancellor for Greater Boston Strategic Initiatives, Managing Director, and/or Chancellor’s Office.
• Builds effective partnerships throughout the University by freely sharing appropriate information and providing assistance when needed.
• Ensures optimum service to all internal and external partners in response to all requests for service and information. Maintains an environment that is welcoming to persons of all backgrounds, nationalities, and roles.
• Understands responsibilities with respect to conflicts of interest and behaves in ways consistent both with legal and University policies.
• Contributes toward creating a positive and respectful workplace defined by personal and professional competence, integrity, and collaboration. Promotes the University’s commitment to a…