Assistant Director of Engagement, Charles River Campus

Title: Assistant Director of Engagement, Charles River Campus

Location: Amherst, Massachusetts (primarily on Amherst campus; one day per week on Charles River Campus in Newton)

The Assistant Director of Engagement reports directly to the Assistant Chancellor for Greater Boston Strategic Initiatives/Managing Director of the Charles River Campus and is responsible for the development, implementation, and assessment of engagement strategies intended to increase awareness, participation, and utilization of the Charles River Campus among Amherst campus constituents, including students, faculty and staff. The position advances the campus strategy to high-impact, career-connected professional development and experiential learning opportunities and enhances the visibility and strategic integration of the Charles River Campus within the broader UMass Amherst ecosystem.

• Plans, executes and leads info sessions, classroom visits, and tabling at career fairs and other university events to promote Charles River Campus pathways and opportunities for student and faculty engagement.
• Manages the Charles River Campus Student Ambassador Program, including recruitment, selection, training, deployment, ongoing assessment and professional development.
• Provides supervision, coaching, prioritization, and performance management for the Charles River Campus Communications and Marketing Coordinator.
• Collaborates with the Associate Provost for Charles River Academic Programs, the campus career center, and directors of internship pathways to coordinate student cohort recruitment, marketing, event outreach, inquiry management and engagement strategies.
• Collaborates with University Relations on brand communications, marketing campaigns and other communications projects to advance the campus brand.
• Builds and sustains effective relationships with academic departments, colleges, administrative units and student-facing offices to expand awareness and participation.
• Identifies, cultivates, and coordinates opportunities for faculty, staff, alumni and external partners to engage with the campus through speaker series, networking panels, experiential learning initiatives and other engagement programs.
• Assists in the development and coordination of programs, events and initiatives that strengthen engagement.
• Develops, tracks and reports engagement metrics related to student participation, faculty engagement, recruitment and utilization for strategic planning.
• Represents the campus on cross‑functional committees, working groups and project teams; builds partnerships and advances initiatives across a decentralized, matrixed environment.
• Leads or manages strategic and special projects identified by higher office.
• Builds effective partnerships throughout the University by freely sharing appropriate information and providing assistance when needed.
• Ensures optimum service to all internal and external partners in response to all requests for service and information, maintaining an environment welcoming to all backgrounds.
• Understands responsibilities with respect to conflicts of interest and behaves consistent with legal and university policies.
• Contributes toward creating a positive and respectful workplace and supports the University’s commitment to a productive workplace environment.
• Understands and contributes to implementation of departmental and institutional goals for achieving non‑discrimination and a supportive environment.
• Uses sensitive information only in performance of responsibilities and exercises care to prevent unnecessary disclosure.

Performs other duties as assigned.

• Bachelor’s Degree.
• Minimum seven (7) years of progressively responsible relevant experience in higher education administration, student engagement, marketing & communications, admissions or enrollment management, experiential learning, career & professional development, employer engagement, and/or program management.
• Knowledge of best practices in marketing and communications for college and prospective college students, including digital and social media.
• Demonstrated experience planning, implementing and…