Admissions Counselor

Title: Admissions Counselor

Executive Area: Academic Affairs

College/School/MBU: College of Nursing

Department: Dean - College of Nursing

Work Location: Amherst

Schedule: Full Time

Work Arrangement: Hybrid

The Admissions Counselor is responsible for developing, managing, and executing strategies to attract, engage, and convert prospective students for the College of Nursing's U+/Flex programs. This role oversees the full recruitment lifecycle—from initial outreach through matriculation—by combining relationship‑building, data‑driven lead management, and strategic use of CRM systems. The position serves as a primary point of contact for prospective students while collaborating closely with academic and administrative partners to align recruitment efforts with program goals.

This is a two year, term‑limited position. Continuation of this position is contingent upon funding.

• Conduct targeted outreach to high schools, colleges, community organizations, and other relevant networks to generate prospective student interest in nursing programs.
• Organize and participate in recruitment events, including college fairs, campus visits, information sessions, and virtual engagements.
• Cultivate and maintain relationships with guidance counselors, community partners, and other stakeholders to enhance program visibility and referral pipelines.
• Represent the College at on‑ and off‑campus events, effectively communicating program benefits, outcomes, and career opportunities in nursing.

• Serve as the primary point of contact for prospective students, providing personalized guidance throughout the inquiry, application, and enrollment process.
• Respond promptly to prospective student inquiries across multiple communication channels, including phone, email, text, virtual platforms, and social media.
• Advise students on program options, admission requirements, financial aid, scholarships, and career pathways.
• Connect prospective students with faculty, program staff, and additional resources as appropriate to support application completion and enrollment.

• Manage and cultivate qualified leads, converting prospects into applicants and ultimately enrolled students.
• Utilize and continuously optimize the College's CRM system to track, monitor and analyze the prospective student pipeline from advertisement responses or initial inquiry through matriculation.
• Maintain accurate and comprehensive records of recruitment activities, communications, and enrollment outcomes.
• Identify trends and key opportunities within CYM data to improve communication strategies, student engagement, and conversion rates.

• Analyze recruitment and enrollment data to inform decision‑making, including marketing strategies, communication plans, and resource allocation.
• Recommend effective use of marketing resources and student support funding (e.g., scholarships, fee waivers, work‑study) to maximize yield.
• Track and evaluate the effectiveness of recruitment initiatives and adjust strategies to improve outcomes.

• Partner with Academic Affairs and Program Directors to maintain current knowledge of program offerings, admissions goals, and ideal student profiles.
• Ensure accurate, consistent, and timely information is communicated to prospective students.
• Support the development and execution of communication plans, recruitment workflows, and event coordination.
• Contribute to continuous improvement of recruitment processes, systems, and team operations.

• Stay informed on trends in nursing education, workforce demands, and higher education recruitment practices to effectively advise students and refine strategies.

• Performs related duties as assigned or required to meet department, executive area/division, and university goals and objectives.
• Understands responsibilities with respect to Title IX, Clery, and other compliance requirements.

• Bachelor’s degree. Experience not required.
• High level of written and verbal communication skills.
• Ability to effectively…