Admissions Counselor

Title: Admissions Counselor

Executive Area: Academic Affairs

College/School/MBU: College of Nursing

Department: Dean - College of Nursing

Work Location: Amherst

Schedule: Full Time

Work Arrangement: Hybrid

The Admissions Counselor is responsible for developing, managing, and executing strategies to attract, engage, and convert prospective students for the College of Nursing's U+/Flex programs. This role oversees the full recruitment lifecycle— from initial outreach through matriculation—by combining relationship-building, data-driven lead management, and strategic use of CRM systems. The position serves as a primary point of contact for prospective students while collaborating closely with academic and administrative partners to align recruitment efforts with program goals.

This is a two year, term‑limited position. Continuation of this position is contingent upon funding.

Conduct targeted outreach to high schools, colleges, community organizations, and other relevant networks to generate prospective student interest in nursing programs.

Organize and participate in recruitment events, including college fairs, campus visits, information sessions, and virtual engagements.

Cultivate and maintain relationships with guidance counselors, community partners, and other stakeholders to enhance program visibility and referral pipelines.

Represent the College at on‑ and off‑campus events, effectively communicating program benefits, outcomes, and career opportunities in nursing.

Serve as the primary point of contact for prospective students, providing personalized guidance throughout the inquiry, application, and enrollment process.

Respond promptly to prospective student inquiries across multiple communication channels, including phone, email, text, virtual platforms, and social media.

Advise students on program options, admission requirements, financial aid, scholarships, and career pathways.

Connect prospective students with faculty, program staff, and additional resources as appropriate to support application completion and enrollment.

Manage and cultivate qualified leads, converting prospects into applicants and ultimately enrolled students.

Utilize and continuously optimize the College's CRM system to track, monitor and analyze the prospective student pipeline from advertisement responses or initial inquiry through matriculation.

Maintain accurate and comprehensive records of recruitment activities, communications, and enrollment outcomes.

Identify trends and key opportunities within CYM data to improve communication strategies, student engagement, and conversion rates.

Analyze recruitment and enrollment data to inform decision‑making, including marketing strategies, communication plans, and resource allocation.

Recommend effective use of marketing resources and student support funding (e.g., scholarships, fee waivers, work‑study) to maximize yield.

Track and evaluate the effectiveness of recruitment initiatives and adjust strategies to improve outcomes.

Partner with Academic Affairs and Program Directors to maintain current knowledge of program offerings, admissions goals, and ideal student profiles.

Ensure accurate, consistent, and timely information is communicated to prospective students.

Support the development and execution of communication plans, recruitment workflows, and event coordination.

Contribute to continuous improvement of recruitment processes, systems, and team operations.

Stay informed on trends in nursing education, workforce demands, and higher education recruitment practices to effectively advise students and refine strategies.

Performs related duties as assigned or required to meet department, executive area/division, and university goals and objectives.

Understands responsibilities with respect to Title IX, Clery, and other compliance requirements.

• Bachelor's degree. Experience not required.
• High level of written and verbal communication skills.
• Ability to…