Assistant Director - Marketing & Game Presentation

Job Summary

The Assistant Director – Marketing & Game Presentation assists the Senior Associate Director of Athletics for Marketing, Sales and Fan Experience to oversee all aspects of the athletic sales, marketing, and promotions unit including ensuring the maintenance and adherence to the philosophies and regulations of the Conference, NCAA, and University; compliance with all federal, state, university laws. Creates and implements all aspects of the sales, marketing, and promotions plan for the Athletic Department.

Assists in creation of individual ticket programs and promotions, advertising campaigns and community programs designed to increase attendance and revenue at UMass athletic events with a specific emphasis on football, men’s basketball, women’s basketball, ice hockey and men’s lacrosse. Enhances and directs game presentations at all athletic events. Assists all community outreach activities for UMass Athletics and creates initiatives with the focus on group ticket sales as part of maximizing overall ticket revenues.

Responsible for ensuring that all sales initiatives maintain and adhere to the philosophies and regulations of the Conference, NCAA, University, State, and federal entities.

Works with the Senior Associate Director of Athletics for Marketing, Sales, and Fan Experience to execute all aspects of the Department sales plan with an emphasis on increasing attendance and generating ticket revenue.

Directs liaison with the department of Student Affairs and Campus Life for oversight and activation of student attendance initiatives and programming for intercollege game and events.

Directs liaison with third-party media rights holder for coordinator of sponsorship activation activities, activation, and fulfillment.

Establishes relationships within the community with key groups such as youth sport leagues, scouts, and schools in support of group sales program.

Assists in the creation and execution of comprehensive marketing strategies for the Athletic Department that focuses on increasing attendance at all UMass athletic contests with a specific emphasis on maximizing ticket sales for all current ticketed sports (i.e. football, men’s basketball, women’s basketball, ice hockey and men’s lacrosse).

Assists in creation and implementation of the overall advertising plan designed to increase individual ticket sales and increase attendance at all athletic events.

Assists in crafting campus messaging campaigns aimed at increasing student attendance.

Assists in the development of creative aspects of the advertising campaign which includes working with outside sources.

Assists in development of distribution plan for all collateral material to create exposure as well as increase attendance and revenue for all athletic teams.

Works with Communications and Creative Services in the creation of website and social media elements aimed at promoting individual ticket sales.

Directs and manages many aspects of game operations and entertainment at assigned UMass Athletic events with a specific focus on football, men’s and women’s basketball, hockey, and men’s lacrosse.

Creates scripts that coordinate all in-game activities for assigned athletic events.

Serves as Game Director to ensure coordination of cheerleaders, pep band and all other elements of the game day experience for assigned athletic events.

Assists in the hiring, supervising, and direction of all game day video board staff.

Assists in overseeing marketing and sales video functions which includes but is not limited to the approval of content to ensure that it meets the standards of the department, university, conference and NCAA.

Coordinates and facilitates game day logistics which includes but is not limited to hiring, training, supervising, and scheduling all game day staff such as anthem singers, color guards, public address announcers, music production staff, and student workers.

Works with third party promotional companies to create and coordinate game day giveaways.

Coordinates game day events and activities including pre-game and halftime including supervision and oversight of game day/office student interns. This includes…