Sr. Professional, DTC Ecom Planner

The Sr. Professional DTC Ecom Planner is responsible for collaborating in developing the tops‑down seasonal financial and inventory target and a bottoms‑up sales plan for the E‑commerce business. The DTC Ecom Planner will leverage collaborative cross‑functional relationships to enable the DTC team to meet quarterly sales and margin objectives, ensure Go To Market  strategies come to life in the market, and inventory sell‑through is managed to target.

• Partner with DTC POD lead, Merch Planning, Channel Merch & Finance to develop Financial Targets
• Translate financial targets to seasonal plans broken out by DTC KPI’s as well as by Category for assigned channel that support the long‑term strategic growth plan for the Region and planning inventory levels
• Set & track performance against line architecture and SKU Targets for assortment that yields productivity
• Work closely with Channel Merchandising to gain strong command of seasonal product strategies, key product and marketing stories to align the bottom‑up plan with the channel assortment strategy
• Build and maintain Account Group‑Level Sales Plans that substantiate financial targets
• Utilize Sales Plan to identify opportunities and risks to the Financial Target at monthly OTB meetings
• Communicate potential target adjustment opportunities and risks as they arise

• Track sell‑through per category and seasonality and advise/execute actions needed including but not limited to replenishment, price promotional activities, content marketing support
• Support business with performance analysis on account level as well as category level
• Reporting & Analysis such as WSSI, OTB, Sell‑through and revenue reporting
• Track and report Brand Campaign Results
• Coordinate cross‑functional activities to reconcile significant variances to plan and refine the forecast model to reflect updated sales and marketing assumptions

• Run what/if scenarios to support decision‑making and provide insights on potential channel performance outcomes
• Gather and present regional hindsight data to drive actions and support ongoing planning efforts, both for short and long term
• Execute monthly demand forecasts at the style‑color level, driven by statistical forecasting and continuously manage necessary adjustments using the Blue Yonder Demand system
• Utilize systematic forecast and performance data to identify opportunities and risks to the financial and strategic target at monthly and quarterly channel reviews
• Own the 1 year outlook on merchandise financial plan on a region and division level
• Influence the 2 year plan by helping shape the SOB at category level based on trade insights and market performance

• Bachelor's degree in Business, Finance, Supply Chain, or a related field
• 4+ years of experience in sales, merch, or demand planning or a related role
• Experience in the apparel or footwear industry is preferred
• Proven track record of developing and executing successful DTC strategies
• Understanding of channel planning, with exposure to scenario planning and long‑range forecasting using financial plans & historical data
• Ability to interpret data and assist in shaping business narratives (story telling), providing support for decision‑making processes by contributing data‑driven insights
• Ability to work effectively with cross‑functional teams and communicate key data findings to non‑technical teams, with guidance, ensuring alignment with broader business goals
• Knowledgeable in financial concepts, such as revenue, costs, and profit margins, and how they relate to planning processes to drive decision making
• Develop skills in identifying problems and working with predictive analytics tools to support basic refinement of recommendations
• Strong communication skills with the ability to work within a team and support planning initiatives
• Solid experience with data analysis & visualization tools for reporting and insights
• Experience in Blue Yonder’s Planning module or similar planning tools preferred

• Location:
  
  This individual must reside within commuting distance from our Amsterdam office
• Work Schedule:
  
  Teammat…