Manager Global Category Marketing Services

We are looking for an experienced Marketing & Sales Procurement leader to join our HEINEKEN Global Procurement Function. In this role you will be a strategic advisor to define Procurement strategy and deliver Marketing & Sales cost reductions & revenue growth.

You will be part of the Leadership Team of Global Indirect Procurement Team, reporting into the Global Head of Indirect Procurement.

• Collaborate with Sales, Marketing, and CX leadership to understand business strategies, consumer engagement and operational objectives.
• Serve as a trusted advisor to Commerce, aligning cost-reduction initiatives with commerce objectives without compromising business growth.
• Provide market insights on procurement trends, cost‑saving opportunities, and supplier innovation in commercial services, materials and tools.
• In partnership with Commerce, use data analytics to monitor commercial spend, increase the ROI of investments and eliminate waste.

• Benchmark commercial costs against industry standards to identify inefficiencies and propose actionable solutions.
• Identify and evaluate areas of potential cost reduction within commerce‑related operations, including marketing campaigns, advertising, customer experience platforms, and sales support tools – Lead procurement projects aimed at optimizing commercial expenditures while maintaining or enhancing business outcomes.

• Lead team to source, negotiate, and manage vendors for commercial materials and services, ensuring value for money and adherence to corporate policies.
• Oversee the execution of RFPs, vendor evaluation processes, and contract negotiations tailored to Global Procurement Marketing & Sales needs.
• Foster relationships with suppliers to drive innovation, efficiency, and improved service delivery.

• Drive change management initiatives to implement cost‑saving and waste elimination measures across our Marketing & Sales teams.
• Communicate procurement‑driven value, efficiency & effectiveness strategies to commercial stakeholders, fostering buy‑in and support.
• Provide training to Procurement Marketing & Sales teams on procurement best practices and budget optimization strategies.

• Bachelor’s Degree in Procurement, Marketing, or Business Administration; advanced degree preferred
• 10+ years in a Procurement role, proven track record of successful implementation of cost‑reduction initiatives
• Strong knowledge of Marketing & Sales Procurement Media, ATL, BTL, POSM, sponsor ships, etc.
• Experience in Consulting preferred
• Procurement Strategy: proven experience in defining sourcing strategy in collaboration with functional stakeholders, ensuring alignment to business objectives
• Excellent stakeholder management abilities: communication, change management, strategic alignment
• Strong implementation experience: proven track record of successful delivery of Marketing & Sales cost reduction initiatives in a complex environment

The role is based in Amsterdam, with relocation support and sponsorship available.