Marketing Director

As the Marketing Performance Director, you will lead the Marketing Performance & Commercial Excellence agenda, creating one source of commercial truth and turning insights into actions that improve business performance. You will embed AI into ways of working, disrupt or complement existing workflows, and enable more consistent, data‑driven decision‑making across marketing and commercial teams.

• Create and govern one source of commercial truth across marketing and commercial performance, enabling leaders to make faster, fact‑based decisions.
• Lead market size and forecasting activities, bringing stronger visibility to market potential, business opportunities, and future growth priorities.
• Drive share, visibility, and win/loss reporting, translating performance data into clear insights, actions, and improvement opportunities.
• Build and maintain commercial performance dashboards that connect marketing initiatives, funnel performance, budget investment, and business outcomes.
• Lead win/loss insights and action planning, ensuring learnings are embedded into priorities, campaigns, commercial execution, and future planning cycles.
• Strengthen lead governance and conversion management, improving visibility across the funnel and helping teams accelerate pipeline progression.
• Drive funnel sufficiency and pipeline acceleration activities by identifying gaps, risks, and opportunities across businesses, regions, and markets.
• Own budget governance and ROI measurement, ensuring marketing investments are prioritized, tracked, and optimized against business and brand performance goals.
• Lead governance for events calendars, lead capture, and ROI tracking to improve consistency, accountability, and measurable impact.
• Develop installed base retention and end‑of‑life opportunity analytics to support customer retention, lifecycle value, and commercial growth opportunities.
• Drive the annual planning process and quarterly performance reviews, bringing together insights, priorities, KPIs, and action plans across stakeholders.
• Lead tender enablement and RFP.AI governance, ensuring effective adoption of AI‑enabled tools, compliant ways of working, and measurable value creation.
• Partner with senior stakeholders across Marketing, Sales, Business Units, Markets, Finance, Procurement, Legal, and IT to embed new ways of working and scale best practices.
• Lead, coach, and develop team members through clear priorities, effective delegation, performance management, and talent development.

• Bachelor’s or Master’s degree in Marketing, Business Process Management, Quality Management, Product Management, or an equivalent field.
• Minimum of 8 years of relevant experience with a Bachelor’s degree, or 6 years with a Master’s degree, in Marketing, Trade Marketing, Category Management, Channel Management, Commercial Excellence, Marketing Performance, or a related discipline.
• Certified LEAN Advanced and strong experience improving processes, governance, performance management, and ways of working in a complex matrix organization.
• Strong expertise in commercial performance management, marketing analytics, KPI governance, forecasting, funnel and pipeline performance, budget ROI, dashboarding, stakeholder management, AI‑enabled process improvement, agency management, regulatory compliance, and people leadership.

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Learn more about our business. Discover our rich and exciting history. Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply.

You may still be the right candidate for this or other opportunities ’re committed to a diverse and inclusive workplace culture where people feel heard, valued and connected. We provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws.

For U.S. applicants only:
Philips is an equal‑employment‑opportunity and affirmative‑action employer. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans’ Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888‑367‑7223, option 5, for assistance.