Content & Campaign Executive (B2B

Are you interested in joining one of Europe's fastest growing companies? Do you want to impact the wellbeing of millions of users?

Epassi’s purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets.
Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.

As part of our growth around Europe, we have acquired Alleo. At Alleo, we're setting a new standard as the go-to platform for modern compensation and benefits. Why? Because we believe compensation should be personal and flexible as modern life.

We are currently hiring a Content & Campaign Executive (B2B) to be based in Amsterdam
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In the Netherlands, Epassi brings together Alleo and Bedrijfsfitness Nederland (BFNL) under one platform, with a full brand transition to Epassi completing on 1 October 2026. As Content & Campaign Executive, you sit at the centre of that launch and everything that follows it. You report directly to the Head of Marketing and work closely with the B2B Marketing Manager, which means your work has both immediate visibility and real commercial consequence.

This is a newly shaped role for someone who can hold the content calendar, drive campaigns end to end, and give customer success stories the platform they deserve. You operate in a B2B2C environment: the same topic needs to land with an HR director evaluating a business case and with an employee who just wants to know what they can spend their benefit on.

• Own campaign execution end to end: briefing, setup in Linked In Campaign Manager and Hub Spot, landing pages, tracking, and post-launch reporting.
• Manage Epassi NL's social channels in collaboration with Dapper Agency, ensuring content fits the channel and engagement is monitored and acted on.
• Build and maintain a content repurposing workflow that turns webinars, podcast episodes (Friends with Benefits), and events into clips, blogs, and social posts.
• Coordinate SEO content production with Dapper or external freelancers and connect it to the broader content strategy.
• Collect social proof systematically: partner with Customer Success and Sales to surface quotes, reviews, and case studies, then place them on Linked In, the website, and in campaign materials.
• Keep the marketing calendar moving: track timelines, coordinate with internal and external stakeholders, and hold everyone accountable to deadlines.

• Launch campaigns on time, fully set up and measurable, with clear ownership throughout the process.
• Grow Linked In organic reach and produce demonstrable engagement improvements quarter on quarter.
• Make complex topics, such as the Werkkostenregeling, benefit packages, and platform updates, clear and compelling for both HR decision-makers and employees.
• Establish a structured pipeline of customer stories that appear consistently in the right channels.
• Keep the Friends with Benefits podcast on schedule and ensure each episode is distributed and repurposed across formats.

• Brief Dapper Agency on content requirements and review their output against the channel strategy.
• Set up and QA campaign assets in Linked In Campaign Manager and Hub Spot before going live.
• Monitor social channel performance, flag what needs adjusting, and make or request the change.
• Clip, write, and schedule content from recent webinars, podcast episodes, or events.
• Message Customer Success or Sales to collect a fresh quote or case detail for an upcoming campaign.
• Check the marketing calendar, move tasks forward, and follow up on anything behind schedule.
• Prepare the standard weekly or monthly performance report for the team.

• 2 to 4 years of experience in B2B or content marketing at mid-level.
• A clear understanding of how a sales funnel works and how content…