Senior Specialist Art Direction; E-Commerce

Position: Senior Specialist Art Direction (E-Commerce)
Be part of an iconic story.

About

The Role
You’ll be creating commercial imagery for Tommy Hilfiger. Working together with in-house creative and production teams, freelancers and external vendors, to efficiently deliver thousands of still‑life and on‑model product photographs every season – all photographed in studios. [no location photography]. Tommy Studios produces over 175,000 image assets each year for both Tommy Hilfiger, primarily for the brands’ global e‑commerce websites. From its new state‑of‑the‑art 23,500 sq.

ft. facility in Amsterdam, Tommy Studios strives to blend operational excellence with creative elevation to ensure best‑in‑class digital fashion consumer experiences, every day. With 9 fully‑equipped e‑commerce bays running on the latest tech, 2 editorial bays with drive‑in capacity, a still‑life studio, equipment room, sample management area, cafe with full menu, kitchen, offices, meeting rooms and chill‑out spaces.

Summary
Core Responsibility: to own ALL aspects of the aesthetic output and execution of PVHS, focusing on guidelines, photography, videography, still‑life, artificial intelligence, shot mapping, angles, body language and expressions.

Responsible for output of all ‘On‑Model’ and ‘Still‑Life’ E‑Commerce imagery against agreed brand standards for Standard PDP.

Responsible for concept, delivery of concept, and/or output for assigned Special Projects and Capsules.

Lead and manage freelance creative teams on set to hit image quality bar. Includes, but not limited to Art Directors (ADs), Photographers, Digi Technicians, Stylists, and Hair & Makeup, to hit image quality bar.

Collaborate with Production to train new freelance teams.

Partner and deep dive with peers to find root cause issues of broken processes.

Work with the Operations & Production team to ensure the creative process is productive and efficient to meet timelines.

Ensure imagery is consistent with shoot and brand guidelines.

Continuously balance commercial, strategic and creative considerations.

Work with Sr. Creative Manager to further develop and update Shoot & Styling Guidelines.

Partner with Sr. Creative Manager to utilize consumer insights and data to test and implement PDP guidelines with Ecommerce and Creative Marketing stakeholders.

Ruthlessly prioritize work by ranking business importance.

Propose to Sr. Creative Manager testing for new E-Commerce PDP creative content treatments, techniques and methods utilizing latest resources and technology including video, AI, AR, 3D, avatars and fit tools.

Impact

Quality.

Image delivery.

Translates the brand on PDP.

Productivity impacts budget.

Conversion.

The Day to Day
Concepting

Concept shoots consistent with brand image. Present ideas to peers and senior management to positively influence decisions.

Work with merchandising and marketing leaders to further develop and update styling guidelines.

Research competitors, industry trends, regular reviews of e‑commerce websites, to make sure we stay ahead of the game and provide real inspiration and excitement to our customers.

Push beyond the boundaries of traditional e‑commerce. Move away from only shooting quantity towards more creative photography.

Pre‑Production

Work with production teams for short and long-term planning.

Collaborate with producers and/or marketing teams on creative production that may include casting models, sourcing and hiring photographers and stylists, hair and makeup artists, scouting studio locations and more.

Create and update on‑model and still‑life aesthetic guidelines to align with marketing and digital sales stakeholders, subsequently facilitated to freelance crew.

Create and update on‑model and still‑life shot mapping guidelines to align with marketing and digital sales stakeholders, subsequently facilitated to freelance crew.

Create and update on‑model and still‑life creative force style guides to align with marketing and digital sales stakeholders, subsequently facilitated to freelance crew.

Collate positives and negative visual output by crew function to continuously train, guide and provide improvement‑driven feedback toward asset creation crew.

Establish and nurture existing relationships with…