Senior Manager, Social Media Art Direction

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions.

Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world‑class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!

(You Tube, Instagram, Tik Tok)

The Global Social Media team, part of the Global Consumer Engagement team, is responsible for developing all social media strategies and implementing how we show up as a brand across social media channels for both Tommy Hilfiger and Tommy Jeans. The Global Social Media team’s vision is to:

• Consistently drive brand desirability and relevance
• Build consumer love, desire and trust for our products
• Build a brand community, engaging with our target audience
• Create cut‑through social first content, driving shareability

The Senior Manager, Social Media Art Direction is responsible for social‑first creative direction across global brand campaigns, sports sponsor ships, high‑profile cultural moments, creator partnerships and events. Reporting to Global Director of Social Media, this role serves as the primary social creative partner to Creative Marketing and works with external partners, agencies and internal teams to translate brand standards and social best practices into high‑impact content under complex production realities.

• Develop and maintain the creative concepting and content development for all global social platforms (Instagram, Tik Tok, You Tube, Facebook, X) for global brand campaigns, sports sponsor ships, high‑profile cultural moments, creator partnership content and events.
• Translate brand and social creative guidance into clear, actionable direction for external partners, agencies and sponsored teams operating within their own branding and production constraints.
• Partner closely with the Social Media strategy team to develop creative direction, visual guidance and briefs that align with project objectives, rollout strategies and platform needs.
• Oversee social creative development from pre‑production through post, including treatments, briefs, on‑set guidance and content capturing, post‑production direction, content editing, copy alignment and asset QA.
• Manage relationships with external agencies, freelance creators, videographers, photographers and editors; provide creative briefing and oversight.
• Provide on‑set social creative support and content capture at events, games and cultural moments, identifying social‑first opportunities in real time.
• Guide the Global Social Media team in post‑production best practices and asset optimization, ensuring team members can perform basic editing tasks such as video cutting, photo cropping, formatting and platform‑specific adaptations.
• Develop and lead training sessions and workshops to upskill the Global Social Media team on creative standards, post‑production fundamentals and emerging platform best practices.
• Navigate fast‑paced, high‑visibility projects, balancing brand ambition with partner limitations and timelines.
• Present creative direction, concepts and rationale to internal stakeholders and external partners as needed.
• Stay current on sports, culture and social media trends, proactively applying insights to sponsorship, event and occasional campaign creative development.

• 8+ years of social media content creation experience in‑house or agency; fashion, lifestyle or beauty experience preferred.
• Strong…