Brand Creative Director

Profile
is one of the world's most recognised travel brands, operating at scale across more than 220 countries. As Director, Brand Creative, you will define and direct the global creative vision for the brand, in order to build a cohesive, distinctive, and emotionally resonant brand marketing ecosystem that drives customer equity and business impact.

This is a leadership role with full creative ownership across Brand Advertising, Social Content, and Brand Studio. You will be building the frameworks that enable a 21‑person team to produce world‑class work at pace, while partnering with brand strategy, media, regional teams, and global agencies. The role reports directly to our Senior Director of Brand.

The right person for this role combines exceptional creative instinct with strategic clarity and strong leadership.

Responsibilities
Creative Vision & Brand Standards

Own and articulate a clear, differentiated creative vision for  that is emotionally resonant, brand‑right, and relevant across cultures, channels, and audiences.

Establish and govern global creative standards that make the brand more consistent, recognisable, and effective, ensuring every output reflects the brand's character and strategic intent.

Translate brand positioning and audience insight into campaign platforms, creative territories, and channel‑ready executions that work across B2C and B2B contexts.

Set the creative benchmark across social, film, design, digital, experiential, and integrated campaign work, raising the bar across all formats and touchpoints.

Creative Systems & Governance

Build simple creative systems and governance that connect concepting, storytelling, design, film, social and integrated campaign development into one cohesive brand experience.

Build operating models for internal brand studio, regional activations, and channel executions, establishing shared strategic principles, standards, and ways of working that enable speed without sacrificing quality.

Develop lightweight creative governance that empowers teams and agencies to make better creative decisions independently.

Ensure global execution is always tailored for market‑level relevance.

Team Leadership & Creative Culture

Lead, develop, and inspire a team of 21 across Brand Advertising, Social Content, and Brand Studio, including 4 direct reports.

Build a creative culture grounded in craft, curiosity, and accountability.

Coach and develop creative talent at all levels, setting clear expectations, giving actionable feedback, and creating the conditions for people to do their best work.

Integrate AI, generative AI, and emerging production tools into the team's ways of working as a genuine enabler of quality, speed, and creative ambition.

Strategic Partnership & Stakeholder Influence

Partner with Brand Strategy, Media, Social, B2B Marketing, and regional teams to ensure creative and strategy are always pulling in the same direction.

Build strong, trusted relationships with external agency partners, providing clear creative direction, high‑quality briefs, and actionable feedback that moves work forward.

Communicate creative decisions in brand, customer, and commercial terms, enabling senior stakeholders to understand the strategic rationale behind creative choices, not just the aesthetic ones.

Operate as a persuasive creative voice, influencing decisions on brand direction, investment, and creative standards across the organisation.

Brand & Business Impact

Connect creative choices explicitly to the value they drive, including brand distinctiveness, customer relevance, preference, and long‑term brand equity.

Ensure all creative work is customer‑relevant, strategically grounded, and clearly linked to brand and business objectives.

Contribute to the measurement and evaluation of creative effectiveness, building a culture where creative ambition and commercial rigour go hand in hand.

Ideal Experience & Skills

12+ years in senior creative leadership, with experience on both brand and agency sides considered an asset.

Proven track record leading multidisciplinary creative teams, including brand advertising, social content, design, and film, with clarity, pace, and accountability.

Senior…